The Fifty Shades of Grey movie has sparked a €66 million sex toy boom in the UK. Sales of toys and bondage gear are soaring as couples copy the bondage sex games of Christian Grey and Anastasia Steele. Britain's biggest online sex toy retailer, Lovehoney, said the overall Valentine's Day spend across the industry will be around €66 million million in 2015 -   €1 for every adult in the UK.
Lovehoney's turnover doubled following the release of the books three years ago. And now the film is having a similar effect - only this time it could be bigger. Lovehoney has spent £1 million on TV advertising for Christmas and Valentine's Day to grab a bigger slice of this booming market. It has the official licence for all Fifty Shades pleasure products and pharmacy items - the only ranges approved by Fifty Shades author E L James. Lovehoney co-owner Richard Longhurst said:  "We are seeing similar surges in spending to three years ago. The whole market for erotic goods changed virtually overnight when Fifty Shades took off. Our turn-over doubled in the space of year. Suddenly women were reading erotic fiction on the beach and on trains and no one was batting an eyelid. The early signs suggest the film could spark an even bigger surge in sales. Around 80% of the books were read by women but the audience for the film is expected to be split more evenly amongst the sexes. Half of Lovehoney's customers are men - and millions of men are going to be introduced to the Fifty Shades brand for the first time by the movie. They will go to see the movie with their partner and we expect a lot of couples will be inspired to experiment with sex toys after watching it together. You also have to remember that a lot of people never read books and will also be introduced to Fifty Shades for the first time next year through the movie.”
Harmony, which has three adult stores in London, worked closely with Lovehoney’s Official Fifty Shades of Grey Product Team to recreate a bold Red Room-inspired window display in their flagship Oxford Street store. The window includes handcuffs and whips, from the Official Fifty Shades of Grey Pleasure Collection, in full display on one of London’s busiest shopping streets.
Rose Crompton, Harmony’s spokeswoman said they were seeing similar sales surges to Lovehoney as excitement about the film grows. She said: "It has been a fantastic start to 2015 and we are expecting our biggest Valentine's Day ever, thanks to return of Fifty Shades fever. Our Red Room window display is already catching the attention of passers-by and fuelling their curiosity when it comes to trying bondage products this Valentine’s Day."
Jim Primrose, Lovehoney's general sales manager, said that the boom in the UK is being mirrored abroad. He said: "Fifty Shades is the biggest brand in the world. It has been great teaming up with Harmony and Net1on1 for the Oxford Street display. We have had a fantastic response from retailers right across the world who have really got behind the brand. The official merchandise is creating a buzz in all corners of the globe from Chile right to across the Americas to India where we have just signed an exciting new distribution deal with Digital E-Life."
Fifty Shades of Grey author E L James will be the exclusive erotic boutique Coco de Mer in London's Covent Garden on Tuesday (Feb 3) for the launch of the Fifty Shades of Grey Red Room Collection.
This is a limited edition range of high-end bondage products priced from €50  to €130. Harmony will be one of only a handful of high-street stores to stock this exclusive range. Kegel balls were one of the big hits following the release of the books. These are the 'Silver Balls' used by Anastasia Steele to gear up for her nights of passion in the Red Room with Christian Grey. Sales shot up by 300% in the space of a few weeks and Lovehoney sold out of the first range of products in 24 hours due to booming pre-orders. Since then, Lovehoney has launched more than 50 Official Fifty Shades products which are sold all over the world. These include everything from spanking paddles and riding crops to condoms and bath and massage oils.

Pipedream is proud to announce that a familiar face has joined the team. Brian Sofer has been appointed Digital Marketing Director and will facilitate the manufacturer’s award-winning marketing and digital media department to increase sales and generate further brand recognition. “As Pipedream continues to grow and expand, we need dynamic people and Brian is the perfect fit,” said Chairman and CEO Nick Orlandino. “His reputation and experience makes him a tremendous asset to our team and we look forward to a bright and prosperous future together.” Sofer comes to Pipedream with 20 years of marketing experience, most recently serving as Marketing Ninja for Eldorado Trading Company. He began as an online consultant in 1995 and has since implemented effective integrated marketing strategies with profitable results for a diverse range of clients in the adult, music, action, sports, and smoke industries. "I'm extremely excited to join the #1 brand in the world with the best team in the industry,” said Sofer. “Marketing for a creative and visionary manufacturer like Pipedream is an incredibly rewarding opportunity and I'm looking forward to it all."

Due to the political tension in Eastern Europe and the economic situation it has resulted in (e.g. decreasing rouble price), Mediatainment publishing (MPVG) is forced to limit and modify the publication pattern of EAN Russia until further notice. “We hope that this unpleasant situation in Russia will improve very quickly, also with regard to a peaceful resolution of the Ukraine conflict,“ said Wieland Hofmeister, Publishing Director of MPVG. Until the current situation stabilises, MPVG is only going to publish EAN Russia at irregular intervals as special issues – the publication dates will be announced well enough in advance.

SHUNGA Erotic Art just launched new fragrances and flavours in their sensual massage oils, edible massage oils and lip gloss categories. This Montreal based company made a hit in Los Angeles at the A.N.M.E. show and the Erofame show, in Germany, having many orders placed from all around the world. Shunga now offers a Monoi sensual massage oil that will make you feel as if you are in Tahiti. Ideal for giving or receiving a soothing massage intermingled with sensual caresses; this 100% natural oil with its intoxicating fragrance glides easily and smoothly over the skin without leaving any greasy residue. With the fresh smell of the Tahiti flower, relax and enjoy this delightful aroma. Shunga has also created two new Organica oils made with 100% certified organic ingredients. Intoxicating Chocolate and Almond Sweetness are edible, non greasy and will not clog skin pores. They are made from pure cold-pressed oils and contain no mineral or animal oils. These two new flavors will be succulent especially on your partner’s skin. Discover the new Coconut Divine Oral Pleasure Gloss. Applied on the lips, this lip gloss lets you experience the joys of giving or receiving the divine sensation of oral pleasure. The warming/cooling effect of the gloss is designed to sensitize and excite both the male and female intimate areas by maintaining a stimulating sensation right up to the point of orgasm. The gloss intensifies oral pleasure for him and her and has an amazing Coconut Water taste too!

“We create the highest quality products possible to be sure couples have exciting and unforgettable experiences each time with them” says Sylvain Séguin, president of Eau Zone. Under Eau Zone’s own control and procedures, SHUNGA’s products meet and exceed worldwide regulation standards followed by FDA, Health Canada, European Cosmetic Directive and other country regulation offices. “In my mind, it makes no doubt that the success we encounter worldwide is in part because we control every step of the production & design!” concluded Mr. Seguin.

The new BDSM Starter Kit by TOYJOY Just For You makes the perfect gift for a lover that wants to venture into the world of 50 Shades of Grey. With the movie due to be released this Valentine’s Day, we expect these kits to be very popular indeed! As more and more couples desire to explore the world of BDSM, this BDSM Starter Kit provides them with everything they need to get started. It contains 7 pieces of BDSM toys that guarantee a night of painfully good pleasure, including an eye mask, a whip, a set of nipple clamps and a naughty mouth gag. It is now ready to order at Scala Playhouse. The BDSM Starter Kit is part of the TOYJOY Just For You collection. The recently re-branded line contains several great (gift) boxes. The various boxes are filled with tantalizing erotic products that will tease your senses and blow your mind!  There are boxes for different occasions, starter-kits and advanced versions, and boxes for specific holidays and festivities. Check out the BDSM Starter Kit and the other TOYJOY Just For You boxes at www.scalaplayhouse.com. 

Doc Johnson, the leading American adult product brand has signed an exclusive agreement with Mumbai-based Company, Digital E-Life for the distribution of its best- selling lines of adult products in India. Digital E-Life is the frontrunner in marketing erotic and sexual wellness products in India. Their aim to create awareness and introduce Indians to excellent products from the best brands globally. Keeping that aim in mind, it launched www.thatspersonal.com, India’s first erotic product E-Commerce venture. Digital E-Life also supplies its merchandise through online partnerships across the top 20 E-commerce portals in India such as Amazon, EBay, Flipkart, Snapdeal and more. It will also supply Doc Johnson products to its offline distribution Partners including select pharmacy chains across the country. According to Samir Saraiya, CEO, ThatsPersonal.com, “We want to create a safe and conducive shopping experience for our buyers and also introduce them to the best products from the finest global brands. We are thrilled to bring Doc Johnson to India because of their high quality products and their commitment to excellence”. Constant at Doc Johnson is their strong commitment to American manufacturing. Today, they are the largest adult toy manufacturing company in the world with a facility that encompasses over eight acres with departments to handle everything from conception to shipping. “We are very excited to be partnering with Digital E-Life,” said Scott Watkins, Vice President of Sales and Marketing, Doc Johnson. “India is a fresh market for this category of products and we are enthusiastic to be working with Digital E-Life to educate the people of India about our full range of high quality merchandises. Not only do we produce the majority of our products in America, but we also strive to create the most high-quality, realistic, and creative products on the market”. 

Digital E-Life's primary goal is to bring to the Indian consumers a range of top quality and products from internationally while also being the frontrunner in providing discreet purchase options and delivery. 

Teddy Love Bear, the cuddly teddy bear that doubles as a sex toy, has become a worldwide phenomenon, and is now more readily available to the European market. This week, Eropartner became Teddy Love’s official European distributor. European stores and websites will be able to buy Teddy Love Bears directly from Eropartner without incurring huge shipping costs that come with buying overseas. “We’re very excited to be working with Eropartner,” says Teddy Love creator and company owner, Wendy Adams. “This will open up Teddy Love Bear to a whole new market. Europeans love sex toys and Teddy should be an even bigger hit in Europe. We’re looking forward to a long working relationship with Eropartner.” Teddy Love Bear is 50 cm tall and is made out of polyester fur. His muzzle is made from food grade TPE, which is hypoallergenic, non-toxic and phthalate free. Three AA batteries are housed in Teddy’s back and they operate Teddy’s 10 speed, whisper-quiet vibrating nose and tongue. His motor is 1.5 watt max with 3.0 to 4.5 operating voltage. Teddy Love can be easily cleaned with soap and water or adult toy cleaners.

Contact Eropartner via their website at http://wholesale.eropartner.com/contact.php or call them directly at +31 (0)228 82 00 00.

The Screaming O has launched Phase 1 of a new product materials verification and labeling process, which includes independent lab testing of its SEBS, silicone and other materials with new packaging that clearly labels each item’s certified components. This education-focused campaign is meant to quell any misinformation relating to the stretchy materials used in its vibrating rings, cock rings and other mini vibes while promoting responsible manufacturing and consumer confidence. As part of its commitment to customers, retailers and consumers of all kinds, The Screaming O has contracted an independent laboratory and a separate third-party verifier to test each material in its catalog – including ABS, SEBS, premium silicone, and TPE. The first testing phase, conducted in December 2014, revealed that The Screaming O’s SEBS and premium silicone are pure, non-toxic and body-safe, and the company has begun updating marketing, packaging, websites and more to amend any materials-related misinformation that may be circulating. “We choose to manufacture much of our product line out of pure SEBS in order to provide quality alternatives for men, women and couples who cannot afford (or do not want) to drop more than $40 on a rechargeable cock ring or clitoral vibe,” The Screaming O Account Executive Conde Aumann said. “Our products serve as ‘gateway toys’ to consumers looking to try something new – often for the very first time – as well as more experienced shoppers working with a sex toy budget. And all who fall within these realms deserve body-safe materials and quality construction, which is why we are committed to confirming the composition of our materials with independent lab testing.”
 
The initial testing was sparked by miscommunication regarding the labeling of The Screaming O’s SEBS material. Previously listed as “SEBS Silicone,” the descriptions have been revised and correctly labeled as pure, non-toxic, body-safe SEBS (no silicone present) confirmed by hard data.   
 
The Screaming O also encourages retailers and customers to adjust their own marketing copy to ensure that their descriptions accurately represent the brand’s products to the shopping public, something that the company will be communicating through internal newsletters and email communication. 
 
“It’s so exciting to have independent lab results (with third-party validation) to further support our brand because The Screaming O proudly stands behind each of our products, and we want our customers and partners to feel confident to do the same,” Aumann said. “Plus, we genuinely want everyone on the planet to have better, more satisfying sex and let The Screaming O be their guide – or at least their gateway!”
 
The results of the SEBS and premium silicone testing were revealed at a private gathering following the ANME Founders Show in Burbank, Calif., and will soon be made available via a free online webinar open to anyone curious to learn more about The Screaming O’s new materials verification process. 

Double D gets a whole new meaning thanks to the new Double Digger Dong, now ready to order in purple! This design that can be used for dual penetration is another great addition to the TOYJOY Classics collection. You might already know the Double Digger Dong, before only available in clear color. The clear version has been a bestseller in the TOYJOY Classics assortment for quite some time and Scala Playhouse expects the purple version to sell just as quickly, considering it is one of the best selling toy colors. It is now ready to order at Scala Playhouse. The Double Digger Dong is a design from the TOYJOY Classics line; a range that contains a great selection of toys for your fun-loving customers. It’s colorful, affordable and really stands out thanks to its unusual milk carton packaging.

XTrader is pleased to announce its new partnership with leading Electro Stimulation brand Electrastim. Electrastim is a leading brand within its field and an obvious choice when looking to fill the gap for high quality Electrosex products within its range. Electrastim will be available for drop ship and wholesale ordering from www.dropshipping.co.uk. Claire Bowden, head buyer says, “The Electrastim range fits amazingly well amongst our assortment of bondage and fetish products and holds a large percentage of our overall sales. We feel Electrastim pave the way for Electro Stimulation products and we are extremely happy to welcome the brand aboard.” XTrader has taken on Electrastim’s top selling lines including the Noir range of black silicone Electrosex products that are all compatible with their Stimulation Boxes. Noir is a silicone Electrosex sex toy collection; these include the Lula Jiggle Balls and the Ovid G-Spot dildo.  This range of silicone toys fit in perfectly with the release of Fifty Shades of Grey as Electrastim offers something for the more adventurous couples. Offering these products is the next step in expanding niche fetish ranges for XTrader. Electrosex is for both men and women to enjoy better sex, stimulating the nerve endings in the erogenous zones, creating sensual tingles and deep contractions. Dave Parker from Electrastim says, “ XTrader is the perfect fit for my business and we are thrilled that they felt the same. We look forward to working together and building a strong relationship.”

Safe launches a new massage candle with the name Seduction and it has a seductive vanilla scent. Besides the current massage candles Green Twist (Appletini), Spiritual (Bamboo Water Lily) and Desire (Spring Blossom) this is the fourth fragrance candle which is available from now on. Also this new massage candle can be enjoyed together. Once you light the candle, the room will be filled with the vanilla scent of the candle. After you have blown out the flame of the candle, the container is filled with an extraordinarily gentle massage oil. This new Safe Massage Candle is available at various online stores, including Condoomfabriek.nl, Glij.nl and at distributor Eropartner. The suggested retail price of the Safe Massage Candle Seduction is 14.99 EURO.

This week, Xgen Products announced the availability of the latest addition to the award-winning Bodywand family of personal massage wands.  The all new model completes a sub-collection of multifunction wands that boast an array of amazing technology.  The newest model, an A/C powered plug-in version, joins 2 other multifunction options; the battery-powered, submersible “Aqua,” and a USB rechargeable wand. “When we introduced what has become the bestselling Aqua, it was evident that offering a complete selection of multifunction wands with advanced features was the way to go,” explains Xgen President Andy Green. “Each of these multifunction wands are sleek, easy to use, and deceptively powerful, feature medical grade silicone, and 64 combined function and speed settings.”
The latest plug-in model features A/C plug-in power for uninterrupted use, a motor that generates over 10,000 RPM and an extra-long 9-foot power cord.  Like the other multifunction units, the new plug-in version has been subjected to extensive testing, and bears a host of domestic and international safety standard certifications. All of the Bodywand personal massagers include signature features like soft, bulb-shaped heads, high quality composition, flexible necks, whisper-quiet vibration, and powerful, variable speed combinations.
 
 

Since over 40 years are PENISEX and CLITORISEX on the market and have been developed further as time went by. Already 1974 PENISEX was introduced by the media. Today the consumer can choose between pills, ointments, creams and stimulation-gels. The PENISEX pills are designed to increase the male lust while the ointment can be applied on the spot to support a stronger erection. The main quality of the creme is an  heighten sexual sensation. The ingredients also possess an protective and stabilizing effect. Developed with the female needs in mind can the CLITORISEX-stimulation-gel not only be used as a lubricant, but also create a tingling sensation when applied directly to the clitoris. It is condom-safe and its property help to keep the female genital region in shape.

California Exotic Novelties offers new products in the Entice Accessory Collection. The products are available just in time for the fresh wave of the Fifty Shades Craze anticipated from the forthcoming movie. Susan Colvin, President of California Exotic Novelties, explains, “Women all over the world are captivated by the idea of experiencing their own Fifty Shades fantasy. Our team of all-female product developers created the perfect assemblage of products to do just that…and so much more. I know they’ll love the gorgeous rose gold accents, luxurious vegan-leather and unparalleled quality that Entice Accessories delivers.” New Entice Accessories include:

Entice Posture Collar with Leash: This elegant posture collar with detachable leash helps keep the submissive alert and ready.

Entice Vibrating Panty: These crotchless panties stretch to fit any body type. Adjustable side clasps have designer rose gold chain accents. A waterproof stimulator, removable for independent use, is included.

Entice Mystique Mask: A high quality, sturdy, lightweight designer mask with glistening crystal accents and elegant silky ribbon ties that comes in both black and rose gold.

Entice Blackout Eyemask: This item is perfect for those craving a “total blackout” experience, plus it features luxurious, quilted stitching.

Entice Ball Gag: A non-tarnishing, nickel-free ball gag that is fully adjustable and comfortable.

Entice Universal Cuffs: This bold fashion statement is versatile; the cuffs are totally adjustable to be used on the wrists or ankles.

Entice Passion Wheel: A 22-point rotating passion wheel that tickles and taunts.

Entice Weighted Kegel Balls: Weighted balls are designed to help tighten and tone Kegel muscles.

Entice Lovers Tape: This reusable tape sticks to itself and not the skin. It’s also thin and therefore more versatile than standard-size bondage tape.

Jackie White, Vice President of Sales for California Exotic Novelties, says, “Entice Accessories is a great collection to devote an end-cap or a window display to. I highly recommend getting your orders in soon; this collection is moving fast!”

bathmate are delighted to announce the appointment of Bruno Sain as their new Sales Representative. Tim Brown Brand Manager at bathmate said "Global expansion of the bathmate brand has been fantastic, so much so I now need help in the business to meet the demands and service needs of our customers". Bruno comes to bathmate with a wealth of experience having worked in the industry for some time. Bruno added "I'm delighted to join bathmate, the in house facilities at bathmate are second to none, it's great to be able customers bespoke videos, images and banners. The level of customer support for distributors, wholesalers and retailers is at such a high level, I understand why customers love dealing with bathmate." Tim added Bruno's appointment means “We have even better coverage across Europe and we can now offer training to more customers on how the bathmate range of products work.

To join the bathmate success story, or to ask about free bathmate in store training please email tim@umproducts.com

Several new exciting sleeve sets have been added to the TOYJOY Classics Collection. With various designs, featuring a single or double bullet, there is a sleeve set for every preference. The Double Tickler Sleeve Set provides dual stimulation; one sleeve offers extra support, but the fun really starts with the second sleeve that has two vibrating bullets attached. The bottom bullet provides stimulation for him, the upper bullet has a buzzing clit bunny that will send her through the roof. Is your customer looking for sleeves at an entry level? TOYJOY Classics also has several sleeve sets that hold a second sleeve with a single bullet, or a cock ring instead of the second sleeve. The new sleeves are designs from the TOYJOY Classics line; a range that contains a great selection of toys for your fun-loving customers. It’s colorful, affordable and really stands out thanks to its unusual milk carton packaging. Check out the new sleeve sets and the entire TOYJOY Classics range at Scala Playhouse via www.scalaplayhouse.com. 

LELO today released a new trailer and interactive experience for Beyond the Wave starring Casper Van Dien and slated for release in summer 2015. Beyond the Wave is the world’s first ever mainstream movie produced by a sex toy company, with the trailer released just before Valentine’s Day and 50 Shades of Grey–the two biggest moments for pleasure product sales in 2015. With the world’s attention focused on BDSM, LELO’s intervention aims to bring couples closer together, both physically and emotionally, by showing the value of perspective in relationships. Beyond the Wave, starring Casper Van Dien (Starship Troopers, Sleepy Hollow), Emilie Ohana (Paris, Je t’aime) and newcomer Zhu Wei Ling, follows one man’s experience in a post-apocalyptic world where men and women choose to live apart. A chance meeting with the young Noria (Ling) sparks an unforgettable journey for Jacques (Van Dien), one that shows him the importance of understanding another’s perspective. On the surface it’s a love story, but deeper than that, it’s a reminder on how to enrich relationships in an increasingly individualistic and divided world.

The star of the movie, Casper Van Dien, said: “When I read the script, the project spoke to me on a personal level. I think many people in 2015 can feel lonely and disconnected even when someone is right beside them. Beyond the Wave shows the importance of not only relying on yourself, of not just communicating or spending time with someone, but genuinely trying to understand your partner’s perspective. So many arguments could be avoided if we just paused for a moment and put ourselves in our partner’s shoes.”

Celebrating the launch, www.BeyondTheWaveMovie.com also hosts an extended interactive trailer – the first ever movie trailer that can only be watched with a partner. Called the PlayTogether™ experience, couples need to physically put their smartphones side by side to lead the Beyond the Wave stars on an interactive journey, where each partner’s choices determine the story they share.

Steve Thomson, LELO’s Head of Marketing, explains: “Our goal with Beyond the Wave is to encourage couples to connect with the story, and through the act of watching the movie itself. We hope the twisting plot will inspire interpretations, and show the richness of different perspectives. That’s also the thinking behind PlayTogether™: by bringing couples closer, encouraging them not merely to sit in the same room but engage with each other’s point-of-view, the trailer becomes a catalyst for a rich, shared experience.”

Despite not featuring any LELO products, the movie’s name was inspired by the brand’s Ina Wave™ device, launched in late 2014. Thomson explains: "The backstory is that many testers commented that the Ina Wave™ was ‘better than sex’ or ‘there was no need for relationships anymore’. That really got everyone at LELO thinking hard about our brand’s responsibility.”

“What we want from this movie is to go beyond what people expect from a sex toy company and help them get closer to their partner. Of course at this time LELO sales are booming with the ’50 Shades effect’, but we want to show that physical connections will be even more satisfying if you also invest time in understanding your partner’s perspective.”

Since taking on the Official Fifty Shades of Grey Pleasure Collection in September 2014, Net 1on1 Wholesale has worked very closely with both their customers and supplier, Lovehoney to achieve great sales and marketing results. The St Albans based distributor supplies all of the sub-collections underneath E L James’s officially licensed brand, across the UK and EU and has benefitted from steady sales since the range arrived. More recently, the Limited Edition Red Room Collection stunned staff and customers alike as it sold out within twenty-four hours of reaching the warehouse. With limited stock available, units were snapped faster than trade publications could publish the news of its arrival. As well as making sure that stock levels are high enough to meet demand, Net 1on1 sales manager Sebastian Gonzalez worked closely with the Oxford Street branch of Harmony and Lovehoney’s General Sales Manager, Jim Primrose to achieve an eye-catching successful window display, featuring Fifty Shades of Grey merchandise. Primrose says, “Oxford Street is a shop window to the world and Harmony have once again provided a platform for everyone to see Fifty Shades of Grey, offering a pleasant and inviting environment to view the official collection for both their regular consumers as well as attracting new mainstream shoppers to their beautiful store which includes the exclusive limited edition Fifty Shades of Grey Red Room Collection. This, our first major collaboration with Net 1on1, has delighted everyone at Lovehoney. Author E L James also showed her approval and tweeted an image of the window to her 800,000 followers.”

Speaking of the strong relationship that has been forged between, Lovehoney and Net 1on1 Wholesale, Tony Gonzalez, Managing Director says, “We knew from the start that Fifty Shades was going to have a major impact on our industry, so being able to fulfill our customer’s needs and help make history with this world renowned brand has been a thrilling experience to say the least. We’ve collectively enjoyed working with Jim and his team, as well as Harmony to achieve such great results. Personally, I’m still star-struck from meeting the lady behind it all herself at the official launch too!”

S&T Rubber's brand BeauMents has released a new toy, called „Doppio“. It is available in the colors purple (item number 670000031300) and blue (item number 670000031301). The toy is waterproof, made of silicone and has seven different vibration modes. Thanks to only two buttons, it can easily controlled. No batteries are needed, as Doppio can be recharged via USB. More Information about S&T Rubber and its products are available at www.strubbi.com and by phone (+49 (0)6834 – 4006 – 0).

“We wanted to offer the perfect tan´s little helper” says Steve from Global. Global has developed a new brand and One-A-Day supplement range under the name of Tan Tablets from their Shades of Love brand. "The 2015 launch reflects our commitment to developing new and exciting products that respond to consumer trends." When it comes to tanning, dermatologists have long suspected that most people need an attitude adjustment. Now, results of a new survey has confirmed that the majority of people still idolize the bronzed look of a tan despite wanting to protect themselves from skin cancer. Tan Tablets range of supplements for men and women with added L-Tyrosine. Melanin is made from an amino acid known as L-tyrosine, and taking 1000 – 1500 mg of this each day as a supplement can therefore help the body tan quite naturally. Daily supplements help nourish the skin from within, and as consumers are recommended to take for a minimum of one to three months the repeat sale is high. Tan Tablets for Him and Her are EU Health Claim Approved and manufactured under a range of accreditors, BRC Food Certified, GMP registered UK Factory, and ISOQAR Registered. All product labelling is ensured to be within EU Food Labelling Legislation. "We use what works! Researched ingredients and researched potencies. A completely natural supplement containing added L-Tyrosine, which helps boost the production of melanin, so reducing the damaging effects of the sun." The new packaging is fresh and contemporary and resonates with a younger target market such as body builders, sports enthusiasts, and generally both men and women who want that sexier look. 72% of all respondents to the survey agreed that people look more attractive with a tan. In addition, more men than women (76% vs. 68%, respectively) agreed with that statement.

The capsules can be taken all year round, or just before sun exposure, during and after. Contains 60 Capsules per bottle. Rrp £21.99. 

Globalproductseurope.com, T: (+34) 952 198 749, T: +44 (0) 2895 810 028, steven@globalproductseurope.com