Created specifically for anal pleasure, the line is “trendy, colorful and safe" as the customers themselves told the creators after trying the product. The basic idea was to create a single line dedicated to women but also to couples and gay customers. “From the success of the line of dildos Jammy Jelly, which were sold like hot cakes, we got the idea to expand the line for the pleasure of the behind: we thought about customers who start from zero, to the middle tier user and what they want at a more advanced level”, says Fabio Pilastrini product manager at MSX.
The line of 35 products includes: Big Anal Plugs, vibrating and non-vibrating toys, balls and finger plugs. TOYZ4LOVERS drew every single product with the pleasure of the customers in mind. The concept, developed in their Italian office, was prepared by a staff of designer and creative experts. The team took inspiration from the novel “The Surrenderer” by Toni Bentley: "You open your ass and you open your mind and you open your heart." The designers started from a series of sketches, full of originality and creativity and let themselves be guided by Bentley: "A man must have confidence in himself and his cock, to fuck a woman in the ass. If he does not have this control, his cock will direct the action; he will move too quickly, hurt the once-willing woman, and rarely, rightly, he will be Given a second chance. Soon the line will be enriched with a series of new and playful products, so customers will be able to refer to a single Toyz4Lovers line for all Anal products.