Rocks-Off boy’s toy’s continue to be firm favourites with both the industry and consumers alike and the products are now internationally regarded as an iconic range within the prostate toy market. April the 25th will see the release of the new 7 speed versions which UK manufacturer Rocks-Off are really very excited about.

Co-Director Ian Marshall says “As well as the upgrade in functionality to our hero range of boy’s toys, we also have some new male toys in progress that will be launched throughout the year, and as you would expect from the Rocks-Off team, they are unique in design which will give the consumer a fantastic experience. Our boys toys are a great part of our range, but equally we can’t forget that Rock-Chick is the most enduring of the RO product range, and lovers of this toy can expect to see a new version launched this year and as with the boys toy’s, Rock-Chick, along with all of our product range, will be hiked up in functionality”

The brand is now 10 years old and Rocks- Off products continue to hold their position and be very successful throughout the global market with both suppliers and consumers. So just what do you do when a product range is already super successful other then to try to make it even better?

Marshall continues “Inspired by our success in the bullet market, with over 5 million sold world- wide to date, in January 2013 at ANME, we launched our a new boutique sparkle bullets with the beautifully feminine Ro-Lux and Ro-Mona together with the limited edition range of fully charged printed and colour change 7 speeds, which have actually proven to be our fastest selling RO bullet of all time! All I can say is watch this space because there’s so much more to come, if you’ll excuse the term! The success of the RO-80mm bullet just goes on and on and now we’ve ramped it up with the new 7 setting product versions, we know as developers and manufacturers that this will only increase our popularity in the market and also increase the passion levels of all fans of Rocks- Off toy’s to the power of 7 and whatever way you look at it, that’s just got to be a good thing!"

For further information please contact sales@rocks-off.com or call and speak directly to either Andrea Duffy (International Sales Director) or Leigh Dedhar (Sales Manager) on Tel +44 (0) 1536-527-292.

Following the recent popular demand for affordable, quality sex furniture from customers at Net1on1, the distributor have responded by adding eleven products from the renowned furniture brand Liberator to their catalogue.

In the past, Net1on1 has stocked various versions of sex furniture with sales either being limited or demand low resulting in greater care taken over which new lines will be taken on.

However, thanks to the recent explosion of fetish and sexual exploration in the mainstream media, feedback from retailers on the front line has been indicating that consumers are now comfortable with purchasing furniture to add to their pleasure arsenal.

Danielle Warn, Head Buyer at Net1on1 took the decision to take on the range now rather than before, stating that: “Previously we took chances on sex furniture products which ended up either being too expensive, too niche or not in demand enough to warrant buying the minimum quantities that manufacturers were requesting. However with a recent spike in sales from our fetish products, I thought now was the right time to invest in a reputable, quality brand of sex furniture. Liberator produce versatile pieces of furniture that feels great and performs well, it was a no brainer to take take on a decent cross section of their collection as the timing was right and the market in demand for this kind of product.”

Among the eleven products being taken on, customers can expect to see Wedges, Ramps, Hipsters and the ‘Fleshlight On A Mission’, a collaboration with the leading masturbator brand.

Swedish designer brand LELO today announced the LELO Design Award 2013. A new initiative of the brand’s “10 Years of Pleasure” anniversary celebrations invites designers and artists worldwide to present product and design concepts that reveal new possibilities for pleasure across a variety of fields.

Known for their portfolio of premium intimate items catering to the senses of sight and touch, the LELO Design Award is being offered for groundbreaking products or experiences that tackle the lesser used senses such as smell, hearing and taste across two separate award categories: FASHION & ACCESSORIES or PRODUCTS & SPACES. Judges include LELO CEO Miroslav Slavic and Art Director Sila Songkran, eminent design duo Lanzavecchia + Wai and award-winning film director Erika Lust.

The competition is currently being advertised and promoted in top international design schools across four continents, with LELO preparing for the global response, with a dedicated awards section on their website complete with video to pique designers’ creative inspiration. Applicants should submit their work by August 1st, with the 5 best projects to be exhibited at October’s London Design Week, as well as the LELO homepage where more than 100,000 visitors will see their work.

LELO CEO Miroslav Slavic said, “Sleek, sophisticated design has been part of LELO’s DNA since we started our mission 10 years ago; we’re now thrilled to help redefine the future of pleasure by giving up-and-coming designers the chance to present their original design concepts on a global stage.”

Applicants interested in participating in the LELO Design Award 2013 are asked to visit www.lelo.com/award to pre-register.

Doc Johnson is pleased to announce their collaboration with Vette Nation on a new line of signature strokers named ‘MILF In A Box’. The upcoming VNA Girls collection will include molded masturbators of superstars Vicky Vette, Julia Ann, Francesca Le, and Charlee Chase.

Production began today with adult film star Julia Ann. The world renown star, awarded the AVN MILF/Cougar of the Year award 3 of the last 4 years and 2012 Legends of Erotica Inductee, was molded at the Doc Johnson facilities today. Of the collaboration, Julia Ann says “I am so excited to be molded by Doc Johnson. It has been too long since I've had a new toy and this an incredibly exciting! This is just the beginning of more incredible things to come”.

The lifelike UR3 stroker and its companions will be unveiled at the July ANME Founder’s Show. Future moldings will be announced as they occur. Doc Johnson is posting behind-the-scenes photos and videos through their social channels. Fans should also follow the VNA Girls sites and social accounts for news.

Chad Braverman, COO of Doc Johnson, says of the collection “The VNA Girls are in high demand and have an extensive fan base. We’re very excited to develop this new line of signature masturbators. Julia Ann is one of the sexiest legends around and we couldn’t be happier to have begun production with her today”.

For further information on upcoming VNA Girls MILF In A Box collection and other Doc Johnson products, as well as catalogs and supplements, marketing materials such as posters, signage, and plan-o-grams, contact Doc Johnson’s sales department at:orders@docjohnson.com

Pipedream CEO Nick Orlandino has finalized his purchase of Devil's Film, giving the veteran novelty executive and his Giant Media Group complete control over Devil's extensive catalog and day-to-day operations. With the buyout finally complete, Orlandino has promoted Eric Gutterman to Vice President of Operations and Steve Volponi to Vice President of Sales and Production.

Following months of rumors and speculation, Orlandino inked the deal last Thursday and assumed control of the company on April 5. Keith Repult, Devil's former owner, approved the transaction and wants friends to know that he has retired from the adult industry to focus on other business endeavors. Orlandino is optimistic about the future, and he's confident that his veteran leadership will bring Devil's continued success.

"I'm excited to have such a great team in place to run the company as Pipedream consumes most of my time," said Orlandino. "I look forward to seeing what Steve and Eric can do and I can't wait to get the ball rolling!"

The acquisition is a passive investment for Orlandino and independent of Pipedream, and all current management and staff will remain intact following the transition. For more information about the deal, please contact eric@devilsfilm.com

Scala Playhouse will reveal a new lingerie label called KissMe with a live fashion show during the Lingerie Summer Fair on 13th June at their HQ in Almere. The Summer Fair will be a spectacular event with live fashion shows, showing the entire collection of the sexy and seductive lingerie label KissMe. This event will be all about highlighting lingerie from different labels and all the brands that are being showcased in their showroom. The wholesaler will open their doors to visitors at 10.00 and ending the day with drinks and snacks at 17.00.

KissMe is a renewed brand with sexy and seductive lingerie. The KissMe collection offers a wide range of seductive dresses, sexy lingerie, naughty catsuits and tempting stockings. Nice and affordable fashion boxed in sensual designed packaging. The KissMe collection will be launched with a live fashion show on 13th June during the Scala Summer Fair.

Please contact the Scala Playhouse sales department for information regarding the KissMe brand and or the Scala Summer Fair (tel: +31 36 521 90 00).

Net1on1 have been working tirelessly behind the scenes on their flagship range, Loving Joy for some time now in order to completely refresh their packaging and push forward with their new branding strategy.

After taking customer feedback on board at both consumer and trade levels as well as reacting to market trends, the distributor has taken on the challenge of freshening up their best-selling Jessica Rabbit range just in time to showcase the fruit of their labour at ETO in June.

The fresh start is just one of the many initiatives rolling out across Net1on1 since the return of Dean Farebrother to the company helm with much more to come!

Speaking candidly about the new-look range, Dean revealed: “The final product has been the result of months of hard work from the team here at Net1on1 and overseas manufacturers. We’ve literally gone back to the drawing board and looked at various options for re-packaging the Jessica Rabbit vibrator range. We kept in mind how the packaging would be merchandised in stores and considered at length, which designs would best showcase the product inside. We’ve added the likes of the product feature icons, aiding informed purchasing and taken away the dated graphics used with the old plastic, clamshell packaging previously.”

The fresh branding features a modern, minimal design concept which will be echoed across the best selling products in the Loving Joy collection and will see the Jessica Rabbit Ultimate range (includes the: Ultimate, Ultimate Plus, Ultimate XXtra and Ultimate XXtra G) packaged in classy, black boxes with foiled font. The rest of the range (the Original, MK2, Double Bunny, Onyx, Slim and Slim-G) will be packaged in windowless boxes with bold product imagery matching the each individual colour scheme whilst tying in with the branding across the board making the collection visually consistent.

Shots introduces vegetable massage oils in four different scents. The oil is solely based on natural ingredients: sweet almond oil, Shea tree oil and vitamin E. Nourishes the skin and is completely free of any additives. Naturally it’s also paraben free. Shots Media is looking for distributors and resellers in the Adult Industry as well as in the mainstream Drugstore/Pharmacy (online) retail branche.  

Following their recent outing at the International Lingerie Show, Las Vegas, Planet Earth has secured a number of deals including new additions to the Planet Earth USA catalogue, Monkey Spanker and the Rocco’s Old School range of products. This has led to the creation of Planet Earth USA’s second annual catalogue, which will go on release to US-based customers later this month. Thanks to the addition of the Monkey Spanker, Planet Earth has continued to appeal to stores that wish to capitalise on the growing male market, using its popularity to take another established EU brand into the US market. Speaking about the introduction of Monkey Spanker into the US, Planet Earth’s CEO, Paul Boote, said: “We are really pleased with how things are going in the US and we have met a great response for our exclusives, which include Pink Daisy, Tempt and the Ultimate range. By taking Monkey Spanker into the US, we are capitalising on the success of an already established and popular product and delivering it to a solid customer base who serve an ever-growing number of men keen to try out the next generation of male devices.” With the addition of Rocco’s Old School, a line of products that include tattoo balms and healing salves, Planet Earth continues to branch out into the mainstream market in both the US and EU. Speaking of this, Boote added: “The lines that we carry have a lot of mainstream appeal, particularly as multi-product stores continue to expand and experiment in their product portfolio. Rocco’s Old School products sit well with Pink Daisy, Tempt and the Ultimate range and are ideal for stores looking for brands with proven popularity that sit outside of what their normal product range would offer.”

California Exotic Novelties will display products from its vast range at the X’Show and eS.Expo this spring. The Russian trade shows attract both consumers and industry professionals, and offers adult brands the ability to feature products to the rapidly expanding Russian market. Susan Colvin, President and CEO of California Exotic Novelties, says, “We’re looking forward to the X’Show and eS.Expo in Russia.  Each offers a great platform for us to show our products.  The Russian market continues to see robust growth and we want the Russian distributors and retailers to know that CalExotics is there to help maximize their potential every step of the way.”

The X’Show takes place May 29th to June 1st in Moscow. The show promises a unique platform for business to promote their brands, and includes an art show, a business program, contests and an erotic show program. Angela Mustone, International Business Development Executive for California Exotic Novelties, says, “In the last several years the Russian Market has experienced a lot of revenue growth and there is even more potential in the coming years. I will be at both shows helping our distribution partners and retailers find ways to grow their business with California Exotic Novelties.”

The eS.Expo’s mission is to help develop the industry market in north-west region and to promote a healthy intimacy culture and lifestyle. It will present products and services that reflect various aspects of sexuality. The eS.Expo takes place June 7th through the 9th in Saint-Petersburg.

Topco Sales adds three new lifelike masturbators to its successful Penthouse Pet Collection: Laly, Marica Hase and Adrianna Luna are the latest scorching-hot Pets to have molds made of their body parts for the exclusive handheld dual-entry pleasure device, the Vibrating Cyberskin Pet Pussy & Ass.

 The three models visited Topco’s headquarters recently to sit through the long and often messy process of creating exact replica molds of their body parts. French DJ, reality star and budding adult director Laly (Penthouse Pet February 2013), along with Japanese – and now US – adult star Marica Hase (January 2013) and LA-born Latina beauty Adrianna Luna (November 2012) were slathered in molding material and yet still managed to make themselves at home during the hours-long process.

“The ladies were a pleasure to work with,” says Topco Sales Copywriter/Photographer Dale Hill. “DJ Laly is simply incredible; she multi-tasked during her molding, giving an interview to AVN about the process.” Luna was “so incredibly sweet, not to mention a true pleasure for the senses.” And Hase, one of the first Japanese adult film stars to conquer the US market,“giggled with excitement at seeing her parts staring back at her”.

The Phthalate-free Topco masturbators include a vibrating love bullet for an intensified experience and are easy to use, clean and discreetly store. All materials are top-quality, FDA-approved and American made.

“Each pleasure device feels completely different, which is why our personalized toys, like the Penthouse Pet Collection, are such big hits,” says Product Development Manager Gerardo Ramos. “The fans enjoy the one-of-a-kind experience and the Pets enjoy giving their fans a special reminder of them.”

Pipedream has taken their sophisticated collection of Le Reve personal massagers one step further by introducing their award-winning Elite Silicone to the line. Made available just this week are three new Silicone Bunny clit vibes and a trio of Silicone Sweeties, the first dual-stimulators of the collection. "Our high-quality silicone is just as durable as it is velvety-soft," says Visual Merchandiser Briana Honz. "It's the perfect alternative for those in search of affordable luxury."

Equally as powerful as rabbit vibes twice their size, the Silicone Bunnies provide direct clitoral stimulation with the help of whisper-quiet motors. Users can experience this same fluttering stimulation with the Silicone Sweeties, plus the added pleasures of penetration. Best of all, each piece is waterproof, giving you endless possibilities for fun! "Each Silicone Sweetie boasts a different shaft - like the ribbed Butterfly or the bulbous head of the Dolphin - providing a unique experience with each piece," explains Sales Manager Lynn Swanson.

After Belgian, Dutch, French, German and Polish authorities the UK based MHRA (Medicines and Healthcare Products Regulatory Agency) has recognized Pharmquests' Die Hard as a food supplement. This means that the product can be sold OTC without any chance of a problem. Pharmquests is a Dutch based researcher, developer and manufacturer of food supplements and cosmetic products under HACCP standard, also offering private label possibilities. Pharmquests commands a vast expert knowledge and has gathered extensive experience in the field of new developments and on the harmonization of EU legislation.

Since Fun Toys, the British manufacturing company of G-vibe, has begun to cooperate with a distributor in South America, their innovative anatomical massager G-vibe is now sold successfully in all the continents of the Earth. Fun Toys have a network of distributors, true professionals in adult business, in North and South America, Africa, Europe and Asia, Australia, and right now they don't have a distributor only in Antarctica. On their Facebook page, Fun Toys addresses everyone, “If you have an adult store in the South Pole, please do contact us!”

In April, the Brazilian distributor Loja do Prazer began to carry G-vibe in their assortment and distribute it all around South America. Loja do Prazer is the biggest distributor in Brazil which specializes in all kinds of adult products working professionally both in wholesale and retail. The two cooperative companies agreed to promote G-vibe in the best possible way with an amazing opportunity to give a sample to be reviewed by “Cosmopolitan” magazine. Moreover, the premiere of G-vibe which was on 4-7 April during “Erotika Fair” in Sao Paulo received a lively interest and was shoot by numerous TV channels and radio stations.

“When I realized that G-vibe is now sold all over the world, I became extremely happy. At first, I didn’t know what the reaction of customers to our product would be, since G-vibe is a truly different and unique product. But when I saw a highly positive feedback both from consumers in adult stores and professionals in this industry I was willing to build a good network of distributors in major countries of the world. Only for 4 months G-vibe has spread all over the continents of our planet, and it is probably the fastest growth in expansion among sex toys,” said Jack Romanski, the inventor of G-vibe.

pjur group turns up the heat this spring when the Luxembourg-based company introduces a total of six new products to the market, among them five new lubricants and a new pjur spray. “The feedback from our clients, both in the b2b and b2c segments, has had great influence on the development of these new products. One product the trade should look forward to in particular is the new pjur Woman Nude as it is completely free of additives,” explains Alexander Giebel, CEO and founder of pjur group. “But the other new products are also spectacular, all of them great additions that have been anxiously awaited by many people in the market.”

The trade can benefit from additional turnover potential in particular because these products represent innovative additions to the established pjur top sellers. Apart from the neutral water lubricant pjur Woman Nude– a lubricant free of preservatives, parabens, and glycerine -, there are also two appealing new entries in the popular line of pjur double effect glides: for one, there is the water-based pjur espresso that brings the caffeine-kick to the user’s love life – completely free of taste or smell! Secondly, there is pjur Cool; this water-based product with an exhilarating cooling effect makes for exciting interplay between the heat of passion and the stimulating coolness of the lubricant, proving once again that opposites attract each other.

The two new water-based anal glides pjur Back Door Comfort Glide and pjur analyse me! comfort glide top off the company’s range of premium-quality anal lubricants. Both products have been enriched with natural hyaluronan, a substance that can bind great amounts of water. This way, it creates small “water pillows” that support and increase the lubricating effect.

The sixth innovation from pjur group is pjur med After Shave Spray that soothes the skin after shaving. This spray has been developed to counter irritations and small spots as a result of shaving. Like all pjur products, it does not contain alcohol or perfumes, which means there will be no burning sensation on the skin. Instead, the spray soothes and nurtures the stressed skin region.

“With our new products, we can close a couple of gaps in the market,” says Alexander Giebel. “They represent additions to our tried and true top sellers. So while appealing to new target audiences, they also represent perfect additions to our existing range of top sellers, and they are particularly suitable to be sold in bundles, for instance.”

All the new lubricants come in 30 and 100 ml bottles. Furthermore, the anal lubricants pjur Backdoor Comfort Anal Glide and pjur analyse me! Comfort Anal Glide are also available in 250 ml bottles. The pjur med After Shave Spray, on the other hand, comes in a handy 100 ml pump spray bottle.

On top of that, pjur has produced new product videos for pjur Woman Nude, pjur Cool, and pjur espresso that are as creative as they are informative. Every store, web shop, or website should use these modern marketing tools. The charming little clips demonstrate the product qualities by showing everyday situations and they make quite the impression without burdening the trade with high costs.

The first shipments from pjur will be available in mid-May, but since these products are already being presented and sold at industry shows all over the world, the trade shouldn’t wait too long and place their orders right away to make sure they get these new products – so they, too, can benefit from “The Sexy Six”.

All new products and a diverse range of marketing materials can be ordered at info@pjur.com as of now.

More information can be found at www.pjur.com/press.

Doc Johnson is pleased to announce their collaboration with Vette Nation on a new line of signature strokers named ‘MILF In A Box’. The upcoming VNA Girls collection will include molded masturbators of superstars Vicky Vette, Julia Ann, Francesca Le, and Charlee Chase.

Vicky Vette, XBiz’z Best Webstar 2013, is glad to be working with Doc Johnson once again, "Four years ago I walked into Doc Johnson and said 'hey, take a chance on my vagina'. At the time, no company had ever molded a MILF before so it was a gamble. It's refreshing to be partnered with a company that takes risks and isn't afraid to listen to new ideas. ‘MILF in a Box’ will be the first line of adult masturbators that are truly travel-friendly, easy to store and discreet. You wouldn't know it's a stroker unless you open the storage box. Fans are going to be able to take my pussy anywhere they like - and use me whenever they like. How kick ass is that?"

The lifelike UR3 strokers will be unveiled at the July ANME Founder’s Show. Doc Johnson is posting behind-the-scenes photos and videos through their social channels. Fans should also follow the VNA Girls sites and social accounts for news.

Chad Braverman, COO of Doc Johnson, says of the collection “We are very excited to work with Vicky Vette again and to develop this new line with the VNA Girls. Vicky is a powerhouse and has a phenomenal mind for business. We could not think of a better entrepreneur to partner with on launching this line”.

Nexus has created a new addition to its iStim range of electro stimulation products.The new Nexus Plug ‘n’ Play pack marries one of Nexus’ most popular prostate massagers, the Neo with the Nexus iStim Electro Stimulation Unit, giving users everything they need for a truly electrifying masturbation experience. The iStim Electro Stimulation Unit has two separate channels meaning you can control the intensity and 7 modes separately, making it great for using with a partner or with compatible toys. As well as 4 self adhesive pads it comes with 3 Nexus toy attachments which when clicked into place will turn your prostate toy into an electrifying masturbation experience!

“What makes the iStim unit unique are the attachments it comes with, which make it instantly compatible with a selection of our toys.” says Chloe Pearce, Nexus Account Manager. “Therefore it felt a natural advancement to combine the two things together. The users won't only get everything they need in one handy carry case, they will also make a saving across the two products, meaning they can put their money towards another Nexus toy!”

As well as the Neo, Glide, Titus, Excel and Vibro, the iStim unit is also compatible with the Nexus iStim C-Ring, also available from Nexus.

A leopard cannot change its spots - the ovo brand’s portfolio of top-quality erotic toys has again satisfied a prestigious jury of design experts. With a total of 19 lifestyle toys, ovo was able to march into the final of the world-renowned, as well as most important 
and significant design awards of the USA, the International Design Excellence Award, and thereby redefine the adult industry anew. The 22-member jury of the IDEA Award, which is formed by experts from various design disciplines such as research, business and consulting, selected the 19 finalists from the category "Toys & Games". Approximately 2,400 applications were listed. Since 1980, as the world's oldest and largest company in this field, the Industrial Designers Society of America (IDSA) presents the award to the best industrial design. This award is sponsored by Business Week. When selecting the winner, user friendliness, aesthetics and social responsibility in the production process play a major role alongside the innovation of a product. The fact that 19 ovo products and more than half of the battery-powered collection are considered for the final round under these stringent and diverse selection criteria, shows where the focus of the company lies. Because ovo does not only highly regard beautiful looks. Criteria such as user friendliness, shows itself in detail like the Quick Start Guide, which allows the user quick access to the product. The brand also greatly respects social responsibility and sustainability. Not for nothing does ovo emphasize the 15-year product warranty and the exclusive use of body-friendly materials.

Whether ovo’s dedication in the critical eyes of the jury in the final has also grown will be decided soon. The team of experts will be in agreement regarding the summary. All winners will be announced in July and the award ceremony will be held in the settings of the International Conference of the IDSA in August. All toys that are in the final of the awards are already allowed to wear the "IDEA Award" logo - an award of the highest quality. The logo adorns the packaging, 
flyers, catalogues, as well as the complete POS material and the ovo website, and thus forms an additional seal of quality for an industry revolution. After the entire product line of the Berlin-based company had been awarded the red dot award in March 2013, the nomination for the most prestigious design award in the USA now once again reinforces the central idea behind ovo. "There is no greater endorsement than a compartment of well-known designers, who have extolled our toys in a final selection. We are very excited about the final assessment", said chief designer Philippe Reinhardt. The decision of the jury is awaited with suspense – ovo is equally tense with regard to eroFame 2013, as the company will be presenting numerous innovative design innovations for the first time to the global public.

Envy by Jopen, dubbed the most powerful vibrator in the world, is in stock and available. Unveiled at the January 2013 ANME Show, Envy is highly anticipated because of its innovative technology and strong, rechargeable motor. Incremental speed control and a classic design earn Envy its name.

Susan Colvin, President and CEO of Jopen says, “After the huge success of Vanity by Jopen we wanted to take it to a new level with Jopen’s next collection. As we conceptualized Envy we made the underlying technology our focus. Basic shapes sell well for a reason so we gave ENVY a classic design and concentrated on creating unparalleled power and unmatched innovation.”

Envy features seven functions with independent speed control which gives the user more options. Made of premium Silicone, it has a satin finish, is virtually seamless, whisper-quiet and waterproof. Three sizes are available. “When looking for maximum performance look no further than Envy,” says Robin Stewart, Brand Manager for Jopen. “Envy is the most powerful rechargeable vibrator I’ve ever felt. Once you hold it in your hand you’ll understand the exquisite combination of power, function, and form that Envy offers.”

Envy is powered by PowerBullet. Additionally it has a state-of-the-art memory chip that resumes the last function used and comes with a USB charging cord. Retailers can stock Envy with confidence as it has a one-year limited warranty.

Sportsheets plays a special guest role in the Michael Bay blockbuster “Pain and Gain” starring Oscar-nominated actor Mark Wahlberg and WWE fighter-turned-actor Dwayne “The Rock” Johnson. The popular Drill Sergeant™ sexual positioning strap is featured front and center in one of the film’s key scenes and was seen by millions of moviegoers when it opened at No. 1 at the box office.
Hanging visibly in a crucial scene – and coincidentally directly behind the massively muscular Johnson – is the Manbound Drill Sergeant with its distinct blue-and-white packaging gleaming in the background.
 “Pain and Gain” is a film about two body builders (played by Wahlberg and Johnson) who plan a kidnapping and extortion scheme that, naturally, goes terribly wrong. The two muscle-heads’ central headquarters is a Miami-based warehouse stocked full of sex toys and adult products, including the missionary-position must-have from the Manbound collection.
 
“Sportsheets is frequently featured in box-office hits and big-name productions thanks to our artful packaging and subtly sexy products,” Sportsheets President Julie Stewart said. “The set design team for ‘Pain and Gain’ clearly knew what to look for when selecting props to fill the sex toy warehouse set!”
 
The Drill Sergeant is a sexual positioning tool featuring two soft Velcro® ankle cuffs connected by a center strap that takes anal sex in a missionary position to new heights. Offering better control, tighter angles and relief from leg fatigue and lower back pressure, the Drill Sergeant is perfect for couples looking for a deeper way to play.