System JO teams up with Harmony’s flag ship store on Oxford Street, to promote the brands wide range of flavoured lubricants. This summer campaign uses the message ‘When things heat up, keep cool with JO’ to entice people to get involved with the brand. The display is set to run through September and focuses on a playful beach inspired summer theme. The display features giant sized bottles of the top selling flavoured lubricants, Strawberry, Vanilla and Chocolate with beach balls and other exciting visuals. Once inside the Harmony store, customers are invited to enjoy a new experience at the tester station. This area is staged with all the decadent flavours that one could ever want. To better spark inspiration consumers will easily find pre-made recipes within the JO Mix N’ Match Menu. This menu was designed to show consumers how to mix two or more flavours together in order to create a fully customized experience. Whatever you want, you can easily make from Mint chocolate chip, to banana splits and so much more!
System JO brand Ambassador Rebecca Anniuk commented on the co-op by saying: “While teaming up with Harmony stores, we wanted to do something exciting to launch JO brand in their stores and support their exposure to new clients. Our flavours are a key part of our success, with a range of 17 different flavours to choose from that utilize no added sugars or artificial sweeteners. There is definitely something for everyone, and as we only use natural flavourings they perform well and taste great. It’s a huge compliment to be involved in the Harmony window and we hope as many people as possible enjoy the flavour station”
Harmony Store Manager Jamie O’ Sullivan stated: “We are delighted to have been able to work with System JO developing the summer window. The play on flavours is a great theme and we have already seen an uplift in sales, with customers using the taster area to their full advantage! System JO has been a great partner for us this year and brought with it great sale. As an all-encompassing brand it provides a wide range of products especially female gels and climax creams that have been in demand from the customers.”