Product piracy, fake products, brand piracy, products that are not certified for sale in Europe .. the list goes on and on, and all the entries have one thing in common: they are illegal and detrimental to the international erotic market. To crack down on such unfair practices, and to ensure that eroFame will continue to be a platform for reputable, respectable, and responsible exchange between the companies and trade members of the adult industry, the organisers are forced to introduce new guidelines for the exhibitors and visitors of the trade convention in Hanover. To nip unfair practices in the bud, the organisers of eroFame 2015 would like to remind all exhibitors again that they need to submit a list of the products they are going to present at the show. The corresponding form can be found in the event folder. What needs to be added for every product on this list is a copy of all the necessary documentation and certificates that are required for a legally sound product launch in Europe. The product list and the pertaining documents need to be submitted by August 17, 2015 at the very latest. If an exhibiting company fails to hand in the list and/or the required documents, the organisers reserve to right to bar this company from participation at eroFame 2015, to refuse them a stand at the event, or to cancel their stand booking.

If cases of product misuse are reported to the organisers during the trade convention, trained personnel will conduct controls, asking the companies in question to produce the necessary documentation for their products. Documents that are necessary in any event include the RoHS documents and CE certificates for motor-driven products. “As the organiser, we have to act on behalf of our exhibitors and visitors. We have to make sure that products are not presented illegally at eroFame and we also have to involve customs authorities if necessary,“ says Wieland Hofmeister, the CEO of Mediatainment Publishing eroFame GmbH, addressing the issue. “Should they offer pirated products or grossly violate trademark rights in other ways, companies and their representatives will be barred from the fairgrounds immediately, and they will be excluded from the event indefinitely. Naturally, there needs to be proof for such accusations. Therefore, we are asking our exhibitors to keep documentary evidence ready. Only if there is indisputable documentation can illegal products be taken off the show."

To safeguard the interests of all exhibitors, companies or company representatives who have not rented a stand, will not be allowed to present their products in the catering area, the café, or in other public spaces of fair hall 27. “It just isn't fair to companies that have rented a fair stand if other companies offer products on the fairgrounds at their expense, therefore, and in the interest of equal treatment, we cannot permit such activities – we are making it a point to keep the leases at eroFame at a moderate level so pretty much every market player in our industry should be able to afford a stand at eroFame,“ Hofmeister points out. “The only people authorised to present and offer products at eroFame are those wearing the exhibitor badge (“E“ / Exhibitor).“ Moreover, the organisers ask all visitors – everybody with a T/Trade badge – to leave suitcases, trolley cases, travel bags and the like at the wardrobe. Alternatively, such objects can be registered at the info counter. Apparently, this regulation does not apply to exhibitors and their personnel.

Lastly, the organisers would like to point out once more that any case of theft in the fair hall will be reported to the authorities and an unlimited exclusion from eroFame will be imposed in such instances.

“We have been faced with a growing number of problematic situations over the course of the past years, all of which have had negative effects on our exhibitors. Consequently, we have to act. I would like to point out that such ugly incidents are still the big exception, and that the overall picture of eroFame is a great one. This event represents a fair and wonderful industry. And that's the way we want to keep it,“ Hofmeister concludes.

Standard Innovation is pleased to announce the acquisition of Laid AS, the Norwegian designer and manufacturer of the Laid brand sex toys. Laid creates sensually refined toys of superior quality for men, women and couples, using body-safe, reliable materials and responsible manufacturing and packaging. “Laid’s well-designed, premium-quality products perfectly compliment the We-Vibe brand,” said Frank Ferrari, president of Standard Innovation. “Laid co-founders Line Andersen and Karianne Ellekrans, have built a strong foundation for the brand and have an excellent reputation in the industry. I am incredibly pleased to have them join the Standard Innovation team.” Laid products, including penis rings, dildos and vibrators made of silicone and stone are available to distribution partners beginning June 3, 2015. The full product line can be viewed at laid.no.  

Retailers can find a Laid distributor in their territory at laid.no/map or by contacting their Standard Innovation/We-Vibe sales representative. For more information on Laid products retailers should contact Standard Innovation at customercare@standardinnovation.com or +1-613-828-6678. 

“Silicone Stars Smile” is one of ORION Wholesale’s best-selling labels. This is because these love toys are full of life: their design is as beautiful as love and their range goes from playful romance to crazy fun. The silicone toy’s highlight is its silky soft-touch surface – it provides intense feelings of passion and opens the door to new, tingling pleasure experiences.

Now the line has been extended, once again, with further pleasure giving toys that are a treat for the senses: the “Funky petrol Dolphin” and the “Funky pink Rabbit”.

The small vibro-animals with their silky soft-touch surface are ready for erotic adventures, whether it is stimulating specific pleasure spots during foreplay or stimulating intimate areas deep inside. The special highlight and eye-catcher: the remote control with a decorative pattern on it and 7 quiet vibration levels!

Sweet Smile Funky petrol Dolphin, Item Number 0582115 0000

Sweet Smile Funky pink Rabbit, Item Number 0582107 0000

For orders and further information please contact: ORION Wholesale, Mr Hauke Christiansen, phone 0049-461-5040 210, fax 0049-461-5040 244, e-mail: hchristiansen@orion.de, http://www.orion-wholesale.com

New at Scala Playhouse: Pipedream’s newest range Crush. This 18-piece collection of beautiful massagers is made from premium silicone. It offers massagers in various shapes and textures; from sleek and straight to ribbed and curved. The new Crush range is a high-quality, affordable choice that offers your consumers a great selection of thrilling pleasure providers. Each vibe in the Crush collection features 10 powerful pulsation patterns and is completely body-safe and waterproof. The range offers a choice between 3 different sizes and 6 different colors; meaning there is a right vibe for every lover in the collection. Each product has its own unique silhouette, yet all vibes feature the same beautiful design-aesthetics and feminine, entry-level look and feel. 

Adult retailer Harmony are partnering with the new collaborative writing app ‘Kink’ with a competition to inspire people’s creativity between the sheets and to unleash their hidden desires. Kink allows users to flirt with other people through the medium of fiction. On Kink, users explore their fantasy lives together in 280 character exchanges, seducing each other with their story writing.  People can also chat with each other and write their own short stories, publish them within the app and gain a following. Using the ‘Kink Inspires’ feature, Harmony have asked budding and experienced erotic writers to use the app and create a story featuring the Harmony Leather Blindfold. Rose Crompton, Social Media Manager for Harmony, said: “A blindfold is the ideal sexy item to use for the first Kink Inspires competition. Although the function of a blindfold is very simple and obvious, what happens once the eyes are covered could lead to many different sexy scenarios. Will the writers go down a sensual and romantic route, or create a story that’s darker and more fetish inspired? We’re excited to work with Kink and find out!”

To inspire Kink app writers, Harmony are offering a competition prize: a blindfold from the Official Red Room bondage collection, that has been signed by Fifty Shades of Grey author, E L James. It will be awarded to the best story written using the Kink app.

The competition started on Wednesday 27th May and will run until Tuesday 30th June 2015. Erotic romance writer Lucy Felthouse, will be the competitions independent judge. Author of Stately Pleasures and with nearly a decade of experience of writing and editing erotica, we’re pleased to have her cast an expert eye over the entries and help us pick a worthy winner.

People can also submit their own short stories too, but if the winner is a collaborative story then the person who started the story will be awarded the prize. To enter, simply download the app and tag your story ‘blindfold’ within the Kink app!

The app is availalbe for iOS and can be found in the appstore at https://appsto.re/gb/hjU45.i 

Get ready for a seductive summer with KissMe lingerie; it offers a great selection of fun, playful and sexy designs that will instantly raise any lover’s temperature! Browse the exciting collections and update your summer assortment with these high-quality lingerie choices. KissMe offers something for every woman; whether she wants to dress up in a naughty costume or fancies a delicate cover-up like the Grace in Lace kimono. The alluring Grace in Lace kimono is the perfect way to add an extra layer of seduction, yet be revealing on a warm summer day. This design is made of soft floral lace and comes in the colors red, black, white and purple. The kimono features beautiful scalloped butterfly sleeves and includes a matching satin sash and thong.

The Grace in Lace kimono is just one of the great - ready to order - lingerie choices by KissMe: the high-quality lingerie brand that offers flirty, wearable and affordable lingerie choices to compliment every shape and size. Browse the entire KissMe lingerie and hosiery assortment online at Scala Playhouse via www.scalaplayhouse.com and order your summer essentials today! 

The German erotic retail chain ORION Fachgeschäfte Gmbh & Co KG has opened or reopened a new shop every month since the start of the year. Currently the company runs 150 erotic shops in Germany. The new shops are located in the cities Berlin, Plauen and a specialized fetish-shop in Dortmund. Also the biggest East-Hessian city Fulda as well as Schwentinental-Raisdorf near Kiel were among the lists of new or reopened shops.

At the end of June the ORION shop in Zwickau will aggrandized. „The modifications and enlargements of the shops floor space will secure the economic future in the years to come,“ said ORION spokesperson Jens Seipp.

The 41 year old Peter Goppelsröder will be responsible to implement the global marketing strategy of JOYDIVISION. Before he joined the German manufacturer he worked as a manager for Nestlé and accumulated over 14 years of international experience in Scandinavia, Brazil and the USA.

„We decided to bring somebody new for this important strategic position. It is important for us as a manufacturer to optimally support the trade. Thanks to the optimization of our marketing we will have even better success with this in the future. Besides this, the professional experience and the know-how of Peter Göppelsröder are very valuable for us, to further our global expansion,“ said CEO Oliver Redschlag.

Just like in the last few years, the European trade magazine EAN and the international trade convention eroFame will share a joint stand at the ETO Show that is going to take place on June 28 and 29, 2015, in the NEC Pavilion at the National Exhibition Centre in Birmingham, England. The exhibitors and visitors of the ETO Show who come to stand C10 will not only get the latest issue of EAN, they can also register as readers to get the magazine free every month, and they will have the opportunity to talk to the heads behind EAN about advertisement possibilities and editorial topics – or they can just stop by and have a nice chat. The stand is also a chance for interested trade and industry members to learn about the positive development of eroFame, whose latest instalment already has more than 150 exhibitors (as of May 28th). The eroFame representatives will be more than happy to answer any questions about stand reservations, stand layout, sponsoring possibilities, and anything else to do with the big erotic trade convention. 

pjur group USA and the non-profit organization Act Up distributed "Safe Sex Kits" to passers-by on the New York subway. pjur group USA provided several thousand pjur Original samples, which were distributed along with a condom in the subway stations. The Act Up organization has been active in the battle against HIV/AIDS for 25 years and has had great impact on HIV and prevention. Act Up is a diverse, non-partisan group of individuals united in anger and committed to direct action to end the AIDS crisis. "For meeting the challenge of the AIDS epidemic and its crisis of conscience with vigilant acts of political and cultural provocation – thereby giving voice to the essential creative will of our humanity."– This is Act Up’s mission. pjur group USA also regularly supports campaigns and projects that are working to solve the HIV/AIDS crisis. "pjur USA is very active in outreach in its mission for sexual health and safety. We give out tens of thousands of safe sex kits every year and are proud to be donating to Act Up, a fantastic organization that has done great outreach and helped millions”, says Richie Harris, CEO of pjur group USA. The kits were also distributed at several Gay Pride parades in New York.

Electra Stim has conducted a survey about the usage of electro sex tech, that suggests, that the technology may outgrow it's roots in the fetish market. The anonymous market research includes sample answers from 106 participants in the ElectraStim May 2015 General Survey. The focus was to gain a better understanding of the sexual desires of those who use or are interesting in using erotic electrostimulation sex toys. 72% of participants identified as being male and 19% as female, 9% had an alternative preference or declined to answer. This indicates that men are presently more interested in electro sex than women. Interestingly, almost 57% of participants were interested in vaginal toys - so either boys are misusing our vaginal toys or there's a good proportion of electro sex fans buying toys for a female partner.

Nearly 18% of participants said their dream sex toy purchase was a work of science fiction. The top sci-fi fantasy toy was a sex robot, with just over 11% wishing for their own android sex partner or cyber dominatrix. Next up was virtual reality sex, with Oculus Rift and Star Trek’s Holodeck name checked as perfect platforms. Being a sex toy survey, these results are naturally higher than they would be in a non-sex-toy environment, but they still give a good overview as to how sex tech fans split their time in the bedroom. Further information can be found at the ElectraStim Survey Page.

Lovehoney has unveiled the latest in its line of Official Fifty Shades of Grey pleasure products to coincide with the DVD release of the Fifty Shades of Grey movie. The Official Fifty Shades of Grey Playroom Collection includes six bedroom restraint pieces inspired by Christian Grey’s ‘Red Room’.​The range comprises a bed stretcher, bed spreader, ​over­the­door restraint kit,​over­the­bed cross restraint, arm restraint, and an adjustable spreader bar and cuffs, all of which come with a blindfold and a Christian Grey ‘Do Not Disturb’ door hanger. The items are available from distributors from June 2015. Lovehoney’s Co­owner Neal Slateford said: “We designed the Playroom range with author E L James to give Fifty Shades of Grey and bondage fans some fantastic new offerings in the realm of bedroom restraints. These items allow fans to recreate the scenes they have read and seen in the Fifty Shades of Grey book and movie, as well as create their own scenarios.”

In a recent Lovehoney survey, 72% of those asked admitted to fantasising about tying another person up or being tied up and 60% of respondents considered themselves to have a BDSM or Bondage fetish. Slateford said: “These stats show that bondage is now big business and we have a lot to thank Fifty Shades of Grey for.” Lovehoney’s Commercial Director Ray Hayes said: “Fifty Shades of Grey is fast­becoming one of the most recognisable brands in the world. We are building on the demand for the Official Fifty Shades of Grey products that consumers now want and recognise. It is another opportunity to add to the phenomenal success of the range achieved to date, and allows couples to further explore and fantasise with the range of products that Fifty Shades of Grey is able to offer.” The Fifty Shades of Grey movie was released on DVD on 8th May and was reportedly Amazon’s biggest pre­ordered DVD ever. Hayes said: “With the release of the DVD and the announcement of the second and third films hitting cinemas in February 2017 and February 2018, we are certain that Fifty Shades of Grey will continue to be a household name in the future.”

Lovehoney and sister company Coco de Mer are listed as official suppliers to the legendary Red Room in the first film’s credits. Lovehoney’s other Fifty Shades of Grey collections include The Official Pleasure Collection, The Sensual Care Collection and the recently launched Red Room Collection which consists of 10 limited edition pieces inspired by the Fifty Shades of Grey movie.  

Shots America LLC have taken over their own distribution channels in the United States, Canada, Mexico and South America from Evolved on May 18, 2015, with their brand new, state of the art 30,000 square feet (2.800 square meters) facility in Santa Clarita, California. This marks the first time a pleasure product manufacturer opens a major distribution center in two continents. "We are very grateful and want to thank the entire Evolved team for their involvement in introducing our product lines into the United States (Shots Toys, Ouch!, Bad Romance, Boom, RealRock, Loveline, etc)," says Oscar Heijnen. Shots America LLC will carry the entire Shots assortment of products, which consists of over 1,500 SKUs.

Ruben Deitz will serve as CEO and President of Shots America LLC and most recently served as Vice-President of Pipedream Products. He brings over 25 years of experience. Fluent in Spanish and English, he holds a Masters in Business Administration and graduated from National University with Summa Cum Laude Honours. Having joined Pipedream Products as their Vice-President in October of 2005, Mr. Deitz was an integral part of the company’s incredible success and rise to the top of the pleasure product industry.

The official opening of Shots America LLC facilities has been on June 1, 2015 with their Grand Opening Festivities taking place on Thursday, July 9, 2015. 

On social media earlier yesterday bestselling author E L James announced that she will release a new version of her worldwide bestselling novel Fifty Shades of Grey—this time written from Christian Grey's point of view.  The new book, titled Grey, will be published on June 18th —a date that devotees may remember as Christian’s birthday. Since the publication of Fifty Shades of Grey in 2011, thousands of readers have written to James requesting Christian's POV. On the opening page of Grey: Fifty Shades of Grey as Told by Christian, James writes, “This book is dedicated to those readers who asked…and asked… and asked… and asked for this.”  In the new work, she will offer her fans the opportunity to see the world of Fifty Shades anew through the eyes of its intriguing and enigmatic protagonist. Readers know Christian as someone who exercises control in all aspects of his life. His world is neat, disciplined, and empty—until the moment that Anastasia Steele stumbles into his office. What is it about her that captivates him? Why can't he forget her? He is swept up in a storm of emotion he cannot comprehend and cannot resist.

“Given the secrecy and immediacy of the publication, we've worked hard to ensure that the book will be well represented in the retail marketplace on June 18th.” said Tony Chirico, President of the Knopf Doubleday Publishing Group.

The Fifty Shades trilogy—Fifty Shades of Grey, Fifty Shades Darker and Fifty Shades Freed—has reached worldwide sales of more than 125 million copies, and become one of the most successful publications in the history of book publishing. Like the earlier books in James's trilogy, Grey will be published in original trade paperback format and as an eBook. Audio and Spanish language editions will also be available.  Grey will be published simultaneously by Penguin Random House UK on June 18th.

Since the first erofame in 2010, exhibitors have reported that they get E-Mails by three companies, one Mexican named Expo Guide S.C and two Slovakian companies called Construct Data Publishers and Event-Fair The Exhibitor's Index. All three companies claim to be putting together an exhibitor's list for this year's eroFame in Hanover. The Mexican company and the Slovakian companies (maybe it is the same company but with two different locations) ask exhibitors to give certain company data on the pretext of including them in the exhibitors' list. The Mediatainment Publishing eroFame GmbH strongly advise all of the eroFame participants not to consent to the publication of these data or to agree to the offer at all. The fine print of the faxes sent by Expo Guide, Construct Data Publishers and Event-Fair reveals that agreeing to this offer obligates the signee to a three-year subscription to ad placements on an online platform, amounting to 1171 to 1271 Euro per annum.

The official eroFame 2015 event catalogue is published by Mediatainment Publishing Verlags GmbH and no one else. The Mediatainment Publishing eroFame GmbH have no business relationship whatsoever with Expo Guide, Construct Data Pulblishers or Event-Fair. Neither Expo Guide S. C., nor Construct Data Publishers or Event-Fair has been authorized or commissioned to create an exhibitors' list. The Mediatainment Publishing eroFame GmbH distance themselves from this offer. The number of rip-off attempts is increasing, and unfortunately, this seems to be one of them. After counsel with their lawyers, the Mediatainment Publishing eroFame GmbH advise the exhibitors not to sign anything sent to you by the companies mentioned above. In case of getting the fake document with the same or similar content, please let the Mediatainment Publishing eroFame GmbH know as soon as possible and do not react to both companies in any case. 

The Screaming O is proudly celebrating 10 years of helping couples connect and come together with a product line that has expanded exponentially since its inception. The company is embarking on its next decade of business with a focused manufacturing and marketing initiative dedicated to providing retailers and consumers with affordable and functional products that are fun to use. The Screaming O’s initial success came in 2005 with the introduction of a simple stretchy vibrating ring that quickly caught the attention of sex educators and women’s media, and soon won the title of “Best Ring” atWomen’s Health magazine’s inaugural Sex Awards. This sex toy – now known as the original Screaming O Vibrating Ring – quickly inspired a multi-category product line that caters to the widest array of men, women and couples with a bright and inviting vibe that consumers trust and ask for by name. “As we celebrate our 10-year anniversary, I look at my team and the network of support we’ve developed over the last decade with incredible pride and respect – we couldn’t have made it without each and every person involved,” The Screaming O President and Founder Justin Ross said. “Success can be subjective and come in many forms, but the key is to wake up every morning feeling the same sense of excitement that inspired me to create The Screaming O in the first place.  And that has been a driving force for me this year especially, knowing the projects that we have in development and the talented team in charge of making it all happen.”

With multiple industry and business awards under its belt, The Screaming O rung in the 2015 New Year with an official emphasis on responsible manufacturing and true affordable quality that includes independent lab testing and accurate packaging labeling. This dedication also includes expanding into new categories without losing focus on its core mission to create fun, affordable and functional products. “Responsible manufacturing, clear and correct labeling, and accurate consumer education are three pillars to running a sex toy company that’s deserving of consumers’ trust – and gaining that trust is imperative for sales,” Ross said. “However each company wants to define or handle that is their own prerogative, of course, but we at The Screaming O are proud to be setting a new industry standard as we enter our next decade of success.” 

Topco is pleased to announce their funzone Rabbit Vibes Collection is now shipping. The six, unique, TPR vibrators feature strong and quiet motors, multiple speeds and are priced to appeal to even the most frugal consumer. “We’ve been perfecting this line and are now proud to have it in stock and shipping,” stated Michael Siegel, COO of Topco. “The price points for the entire line of our funzone Rabbit Vibe Collection is sure to make them best sellers both at the distributor level and for retailers.” The Dazzling Delight rabbit boasts six speeds and is fully rechargeable via the included USB cord and plug. The other styles, which are battery operated, include DreamWings, Circle of Light, Clear Insight, Love Me and Swoop, each featuring different designs of clitoral stimulators on the shaft and modes of vibration and rotation. Swoop is made of extra soft TPR, making it a great alternative to more expensive silicone rabbit style vibrators.

In an effort to combat the ever-growing piracy of pleasure products, Pipedream has teamed up with Piracy Stops Here. “We’ve all been frustrated with piracy and intellectual property theft – and when you’re on top, people are always going to rip you off,” said Pipedream Chairman and CEO Nick Orlandino. “Pipedream’s commitment to the industry is unparalleled – we’re no strangers to being on the front lines and taking a leadership role when it comes to defending our industry. We’re optimistic about our new partnership with Piracy Stops Here to make progress in destroying the scourge of piracy plaguing the industry.”

Since 2010 Piracy Stops Here has reported and removed more than 8 million intellectual property infringements. Last year the company launched a pilot program in cooperation with the Free Speech Coalition, aimed at establishing protocols to curb counterfeiting of pleasure products and trademarked infringement of consumer merchandise. The service protects products against trademark and counterfeit infringement by monitoring and removing any infringing material from ecommerce sites – be it independent operators or the big name e-tailers.

“Piracy Stops Here is delighted to add Pipedream Products to its roster of protected manufacturers,” said Jeff Carter, Director of Piracy Stops Here, Products Division. “The pleasure products side of the adult industry is just beginning to experience the piracy that the content side has suffered for many years. It's an honor to partner with such an iconic brand and help Pipedream bring brand control and distribution of its products back under their exclusive control, where it belongs!”

The new Anal Play range by TOYJOY Classics is an exciting selection of anal pleasure providers in sleek shapes, soft materials and alluring colors. This great collection of premium silicone toys is now ready to order at Scala Playhouse. The Anal Play collection caters to all tastes and preferences. For example: the Bubble Butt Player is a smooth, great quality butt plug that comes in four different sizes: the Starter is a great plug at entry-level, perfect for lovers who want to start exploring the world of Anal Play. The Advanced is suited for lovers who already have anal experience, but want to take it a step further. The Expert is, as its name suggests, suited for lovers with a great knowledge of anal pleasure. The Pro, the largest in the range of Bubble Butt Player plugs, is not for the faint-hearted and provides maximum anal stimulation. All the Bubble Butt plugs are made of a 100% pure silicone and feel smooth to touch. Just lube them up and you’re good to go!

Besides the butt plugs, the Anal Play range also includes two great anal stimulators: the Smooth Investigator and the Cheeky Slider. Both designs are made of a 100% pure silicone and come with an easy-to-remove ring for ultimate comfort. The Backdoor Explorer, a high-quality prostate stimulator, completes the Anal Play collection. 

The British newspaper The Guardian has reported on the latex clothing that Taylor Swift is wearing in the video to her new song “Bad Blood”. The high-quality pjur personal lubricant also received a mention as it was used to shine and keep the latex shined to perfection! pjur USA’s long-time client Stockroom recommended the best for Taylor Swift, one of the most popular performers in the world: “Try pjur lubricant, the best way to slip into your latex and give your wearables that sexy high gloss finish!”, the newspaper quoted the US retailer Stockroom. It’s likely that Taylor Swift was also using pjur CULT in her new video to help her more easily slip into her skin-tight outfit. Because after all, the outfits have been purchased at Stockroom in Los Angeles – and there aren’t many of us who could resist such expert advice.

Miley Cyrus also recently posted on Twitter that she uses pjur for her latex costumes on stage. It seems Hollywood is in the grip of pjur fever!

You’ll find the complete article as well as the new video by Taylor Swift here: http://www.theguardian.com/music/2015/may/22/taylor-swift-borrowed-clothes-sex-shop-bad-blood-video