The erotic industry will soon hold it in it's hands: the eroticArt Collection Calendar 2015, designed and produced at Mediatainmend Publishing, which is celebrating it's debut at the moment. It is being distributed free of charge to the erotic retail in cooperation with S&T Rubber GmbH. The calendar, which stands out thanks to its artful finesse as well as its eroticism, offers the whole erotic industry a stylish and practical overview over the months of the upcoming year, and makes a good impression not only in the office, but also on the sales floor. The calendar shows on monthly sheets a combination of pictures of professional photographers and highlight products, provided by various manufacturers and distributors. The motives range from portraits to nudes, always matching the depicted products. The calendar is printed in the format A2 with spiral binding and on high-grade high gloss paper to emphasize the classy presentation. Among the sponsors of the first edition are S&T Rubber, Leg Avenue Europe, Scala Playhouse and a2z-Services. Anybody, who is interested in receiving a calendar free of charge can turn to Mediatainment Publishing via E-Mail (slakomy@mptoday.de) or via fax (5138 60 220 29).

Everybody in Germany knows Dr. Sommer, who writes about the dos and dont's of sex in the popular youth magazine Bravo. In one of the latest issues he advised it's readership, that sex during the menstruation can help relive cramps and unpleasantness in the abdomen. To keep it clean even in that time of the month, Joydivision in cooperation with gynecologists have developed the Soft-Tampon. They are formed in a different way and made of other materials than normal tampons, thus allowing every woman to enjoy her freedom every day of the month. 

For brand awareness and retailer support Give Pleasure Products have started distributing Noir sachets on the streets of London. Noir is a luxury silicone based lube with added skin care ingredients and is the world’s first lube developed and branded for black skin.  Give Pleasure Products M.D. Nigel Powell said “General lube sachet sampling is usually a very scattergun approach. With Noir it is different.  Our target consumer is easily identifiable due to skin colour. Staff in branded clothing are targeting various areas of London and with over 1 million black people in London alone there’s a multitude of new consumers to engage with and introduce the product to.  We’ll soon be doing the same process in Birmingham too.”

Noir is available in 100ml bottles and has a suggested retail price of £12.99.  For more information contact Give Pleasure Products on +44 (0)1452 223055, visit www.givepleasure.co.uk or email info@givelube.co.uk

The Diamond Pink Superbe vibe, the Power Pump Black-Clear and the Furry Fun Cuffs Black Plush are the best selling TOYJOY products of 2014. These three toys have conquered the hearts of thousands of end-users, and are expected to capture many more in 2015! The Diamond Pink Superbe Vibe from the TOYJOY Just For You range is a sleek and powerful vibrator with a vibrant pink color and sparkling gemstones that add a touch of glamour. The Just For You range consists of various beautiful, feminine toys and special gift boxes that make the perfect gift for your customers to treat themselves, or a loved one. The Power Pump Black-Clear from the TOYJOY Manpower collection has been a firm favorite among customers in desire for that extra inch. The Manpower line consists of several low to mid-priced items of high-quality and sleek designs. The Furry Fun Cuffs Black Plush from the TOYJOY Classics range is a playful addition to any collection of adult toys. The cuffs are unisex, body-safe and most importantly: a lot of fun. The Classics line contains a wide range of toys for your fun-loving customers. It’s colorful, affordable and really stands out thanks to its unusual milk packaging.

All three products are ready to order at Scala Playhouse. Discover your favorites and the rest of the great TOYJOY assortment online at www.scalaplayhouse.com.

Avid runner and charity fund raiser Simon Prescott, Director of Nice 'n' Naughty will, once again, participate in the Brighton Half Marathon on Sunday 22nd February 2015. Simon has nominated the Sussex Beacon to be his chosen charity for the event, with all the team at Nice 'n' Naughty getting behind him. Nice 'n' Naughty supports a number of charities nationwide. When asked why the Sussex Beacon, Simon replied “Nice 'n' Naughty has always been a keen supporter of charities local to our 11 Stores throughout the UK. In Brighton, this year we are again recognising the valuable work the Sussex Beacon does in Brighton and want to show our support”. Simon competed in the Brighton Marathon in June 2012, raising over £500 for The Sussex Beacon, and beating his personal best. This year all 11 nationwide Nice 'n' Naughty Stores , together with their Web Team, will be supporting Simons fund raising run, and to start the fundraising, Simon has made a £50.00 donation. The Nice 'n' Naughty team are all placing bets on Simons finishing time, knowing that he is aiming for another personal best, and all proceeds will be going to the Sussex Beacon. Philip Price, Nice 'n' Naughty Manager in Brighton said “It’s going to be an amazing weekend for the Brighton store this weekend, not only will Simon be here to run the Half Marathon, but on the 21st he will be an honoured guest at my wedding.” Philip has been part of the Nice’n’Naughty family for over 9 years, so having Simon there to celebrate with him is the icing on the cake for Philip and his partner James. When Simon completed the 2012 full Marathon, Philip was at the finish line in full drag to boost funds for the charity, this year he will have to pass on the opportunity, as he may be somewhat busy! But Philip and the Team at the Brighton store are there to fully support the run, and would like to invite the local community to also get involved by popping into the store at 32 St. James Street and betting just £1 on his finishing time. The closest time will receive a free goody bag courtesy of Nice 'n' Naughty.

For further details please see Philip Price in our Brighton store or email: brighton@nicennaughty.co.uk

If you wish to sponsor Simon please go to www.justgiving.com/simonprescott2015

Germanys biggest erotic retail chain Orion Fachgeschäfte GmbH & Co KG plans to open further shops as well as the revitalization of old locations in 2015. The family owned business with its headquarters in Biebertal runs 152 stores in Germany and employs a staff of about 100 at its head office. Two new shops were opened last year and eight more completely renovated. The company plans openings in different locations. During the first half of the year the shops in Dortmund, Fulda and Berlin Friedrichsstraße will be renovated and reopened.

The perfect outfit for a romantic Valentine’s Day dinner? Your customer will find it in the seductive BLVD Collection by Forplay. The collection contains a wide selection of sexy, seductive and tantalizing dresses that will make her lover want to skip dessert and take her home for a long night of pleasure. The designs by Forplay have been seen on many famous stars, such as Kim Kardashian, Carmen Electra and Lauren Conrad. The BLVD Collection is very glamourous, sexy and seductive; it will definitely make any women feel like a star herself!

Scala Playhouse has a wide assortment of Forplay. The collection offers affordable designs that don’t comprise on quality and comfort. Give your customers the chance to dazzle this Valentine’s Day in one of the delicious BLVD Collection dresses and order your items today via www.scalaplayhouse.com.

At the start of the year ST Rubber presented an addition to its Malesation line: the Extasio, a penis ring combined with a perineum-stimulatior. The article can be ordered via the item number 670000031530 and features a powerful motor with seven different vibration modes, is waterproof and made of silicone. The Extasio can be recharged via USB.

CZ Trade has rebranded. The company has changed its name to Stark Distribution and has a new website which the company says gives the user a much better shopping experience. The distributor has also improved and expanded its product range in time for the launch. Titus, the company’s own brand of leather, rubber and steel has made improvements in quality and fulfilment of its popular leather range for 2015. The company has also added a range of neoprene to the brand which is made in Italy and is tipped to be a big hit due to customer response. The sex toy category also now carries more lines and includes top brands such as Pipedream, Doc Johnson and California Exotics. “The idea of the rebrand is to really widen our customer base, says Jose Leal, Stark Sales Manager. CZ Trade has always been seen as a strictly gay wholesaler and though our product range at the moment is more male orientated, the products we sell are suitable for all retailers. The new website is much easy to navigate and showcases the products much better.”

Existing customers of CZ Trade will not need to do anything. Their current log in details will work for Starkdistribution.com. Potential customers can apply for an account by following the correct link on the website.   

Jimmyjane, the design-centric brand, known for their award-winning, modern pleasure products is pleased to announce that Sandra Van Looij has joined their team as an Educational Executive. Van Looij will be responsible for educating and training Jimmyjane’s retail partners in the UK, Europe, Scandinavia and Russia. Prior to joining Jimmyjane Van Looij spent over 8 years working as a purchaser at a company focused on wholesale of home goods. While there she honed her skills in retail messaging and B2B business development. In addition to her years of experience in mainstream consumer goods, Van Looij, has established relationships and adult industry experience from her 3 years tenure as a purchaser of lingerie at Christine le Duc. “Sandra demonstrates a skill set, presentation style and enthusiasm that is very much aligned with our brand and we are so excited to have her represent Jimmyjane abroad. Her training and support is going to prove incredibly valuable to our expansion and partnerships in the broader European region,” said Robert Rheaume, President of Jimmyjane. As an Educational Executive Van Looij’s role will focus on training and educating wholesalers, shop-managers & employees about Jimmyjane’s innovative product line of premium pleasure products. As an exclusive, high quality brand Jimmyjane’s Educational Executives, who are already active in other parts of the world, have a proven track record of driving sales as a result of their hands-on work. Jimmyjane plans to broaden and evolve this program in 2015, seeing education and trainings as the building blocks for successful partnerships with retailers. The addition of Van Looij, comes on the heels of an deal Jimmyjane signed with Scala Playhouse for exclusive distribution of the line in Europe. “Ever since I left the adult industry, in 2006, I have missed the people and products that I found interesting. Therefore I am so excited to be back again. It makes it even more special that I return to work for Jimmyjane, one of the leading names in luxury pleasure!,” stated Van Looij.

Sandra Van Looij will be travelling to visit partners on location. She is also available for personal training and showings within the Jimmyjane section at the Scala Playhouse showroom. As announced earlier this year, Scala Playhouse is the exclusive distributor for Jimmyjane in Europe (excluding the UK and Russia). Van Looij is multi-lingual and speaks Dutch, German and English.

For additional inquiries, sales requests, or to schedule a training please contact - education@jimmyjane.com

Since the first erofame in 2010, exhibitors have reported that they get E-Mails by three companies, one Mexican named Expo Guide S.C and two Slovakian companies called Construct Data Publishers and Event-Fair The Exhibitor's Index. All three companies claim to be putting together an exhibitor's list for this year's eroFame in Hanover. The Mexican company and the Slovakian companies (maybe it is the same company but with two different locations) ask exhibitors to give certain company data on the pretext of including them in the exhibitors' list. The Mediatainment Publishing eroFame GmbH strongly advise all of the eroFame participants not to consent to the publication of these data or to agree to the offer at all. The fine print of the faxes sent by Expo Guide, Construct Data Publishers and Event-Fair reveals that agreeing to this offer obligates the signee to a three-year subscription to ad placements on an online platform, amounting to 1171 to 1271 Euro per annum.

The official eroFame 2015 event catalogue is published by Mediatainment Publishing Verlags GmbH and no one else. The Mediatainment Publishing eroFame GmbH have no business relationship whatsoever with Expo Guide, Construct Data Pulblishers or Event-Fair. Neither Expo Guide S. C., nor Construct Data Publishers or Event-Fair has been authorized or commissioned to create an exhibitors' list. The Mediatainment Publishing eroFame GmbH distance themselves from this offer. The number of rip-off attempts is increasing, and unfortunately, this seems to be one of them. After counsel with their lawyers, the Mediatainment Publishing eroFame GmbH advise the exhibitors not to sign anything sent to you by the companies mentioned above. In case of getting the fake document with the same or similar content, please let the Mediatainment Publishing eroFame GmbH know as soon as possible and do not react to both companies in any case. 

pjur is Gold Sponsor at the Sexual Health Expo (SHE) in Los Angeles and nominated for two SHE Awards! The premium lubricant company has been nominated in the categories “Best Sex Enhancement Product” and “Best Sexual Health Product for Women” and will be present with its own booth. The first-ever end consumer show will combine sex education with Hollywood glam to showcase the best in sexual health information. It takes place from 17th to 18th of January at the Sofitel Hotel in Los Angeles.

A new, high quality love toy range is now available from ORION Wholesale exclusively for retailers with bricks and mortar stores: EROSTYLE. The products stand for design and quality. High quality, promotional packaging with a cover that opens out presents the products perfectly in 10 languages. A discreet storage bag is also included. In order to help sales even more, flyer and shop displays in an ellipse shape is also being offered so that the products can attract the customers’ attention even quicker. The products have been selected because of their popularity with customers. They cover all areas of the love toy range and are in the middle price category. All products are, of course, quality tested and skin-friendly.

For orders and further information please contact: ORION Wholesale, Mr Hauke Christiansen, phone 0049-461-5040 210, fax 0049-461-5040 244, e-mail: hchristiansen@orion.de, http://www.orion-grosshandel.com

Autumn in Japan saw adult retailers and DVD shops of all sizes taking part in a display competition held by TENGA’s Japanese distributor Soft on Demand. The competition challenged retailers across the country to showcase TENGA in a fun, imaginative way, with a grand prize of 100,000JPY worth of POS and merchandise to be awarded to one winner among the entrants. A total of 276 retailers across the country took part. The only condition for entry was to be a retailer of TENGA items. All entrants designed, built and showcased the brand in their own unique ways out of their own accord. There are no immediate plans for a global competition, but comments and feedback are being accepted at global@tenga.co.jp 

Coquette announced the official launch of their 2015 Spring Summer limited edition collection. Get ready for the heat with these beach inspired designs in a catalogue filled with candy shades and postcard images. Select buyers received a preview of the line at the August CurveNY Show where the sales team took in feedback and suggestions. The response was overwhelmingly positive for the designs which stay true to the company's expected, well-manufactured product with new color combinations. 
“Spring Summer is our boutique line of delicate lingerie styles for the warmer months,” said senior designer Elaine Carson. “We wanted to have fun with this photo shoot so our team actually built a sandbox in our studio where we decorated it like a beach. We also had an ice cream truck for some editorials!”
This season's hottest colors are on display throughout the brightly photographed images of yellow, teal, magenta and pink. The tropical line pops on each page with catchy accessories and playful scenes that set the tone for the lookbook. This year the limited edition collection comes from visions of Venice Beach, Palm Springs and Hawaii. The design team's storyboard had images of beachwear, outer wear, poolside and beachside moments with fruity drinks. This translates perfectly into the designs and the pages of the Spring Summer 2015 catalogue with quirky, retro photos of Coquette's sexy models having fun in the sun. The line is lighthearted and will be attractive to many women who want to set a playful mood and show a zest for life with these pieces. 
“The Coquette head office was a buzz with the excitement behind this photo shoot,” said owner Peter Horea. “We all had fun with making the set in our studio as well as shooting outside with the ice cream truck. This is something we haven't done in the past and it really brought some lively vibes that showed through all the laughter with our team and models.” 
This line has a refreshing air with light material that drapes or gently hugs the body. With the addition of more plus sizes available and the softer designs, the collection has since evolved into a boutique edition. Spring Summer 2015 gives buyers the variety along with Coquette's other lines to mix and match for the ideal in-store or online shopping experience. The Spring Summer 2015 collection will be in-stores and online by March 2015.
 

The 14th February is the day of love – even when many people only see Valentine’s Day as an invention of florists to increase their sales. But let’s be honest: who doesn’t like to be spoilt by their partner and for him to reaffirm his love. However, why does it always have to be flowers? What about an erotic token of love instead? ORION Wholesale has numerous exciting suggestions that you can offer your customers. How about an erotic package, for example, which is packed full with thrilling and inspiring items for more fun together as a couple!

The “Love Box” (Item number 635120, retail value € 29.95) offers 16 exciting items for couples in love. However, if you would like to try something a bit smaller, the 6-piece package “Love you more!” (Item number 635731, retail value € 11.95) is recommended. The 13-piece package “1001 Nights” (Item number 633763, retail value € 29.95) contains everything for pure passion and sensuality. The „Grey Box“ (Item number 635758, retail value € 29.95) has 10 special items for the more adventurous couples.

For orders and further information please contact: ORION Wholesale, Mr Hauke Christiansen, phone 0049-461-5040 210, fax 0049-461-5040 244, e-mail: hchristiansen@orion.de, http://www.orion-grosshandel.com

The SVAKOM Siime Eye violet and the SVAKOM Siime Eye pale pink are available at S&T Rubber as of now. Siime Eye can be connected to a Computer, Smartphone or any other mobile device through Wi-Fi. The device, which protects the users privacy with a password, can be connected to multiple Phones or Computers at the same time. It is made of silicone, offers six different vibrations, has a length of 20 cm and a diameter of 2,5 cm. A USB-charger and a pouch for storage are included in the delivery of the rechargeable and waterproof toy.
More Information about S&T Rubber and its products are available at www.strubbi.com and by phone +49 (0)6834 – 4006 – 0).

JOYDIVISION recently found a competent member for its staff in Marcus West. He will be Senior Vice President of Sales and Marketing in the US team. „It was important for our high standards to find somebody who is at home in our industry and also a great visionary,“ says James Parker, President of JOYDIVISION USA. „Marcus West has a lot of experience in the section of wellness products and great ideas for an even more successful marketing.“ Marcus West benefits from his previous role as marketing and sales manager for Evolved Novelties and can look back on nearly 15 years of experience working together with big companies like Procter & Gamble.

Jimmyjane wowed customers, when they unveiled two new pleasure innovations at the ANME Show in Burbank. Customers were elated to see a new addition to the brand’s flagship line of FORM vibrators, the FORM 5 Waterproof Rechargeable Vibrator. New, and existing, customers also flocked to the Jimmyjane booth to see the new HELLO TOUCH X, the first product to put both vibration and electro stimulation at your fingertips.  The amazing response to the new items and the success of the show reinforced the growing demand for premium pleasure items and Jimmyjane’s unique design approach to pleasure.

 “We are always excited to attend ANME and meet with our friends in the industry, but this was a special year for us,” stated Alicia Sinclair, VP of Worldwide Sales and Business Development, “It is the first time we have launched two completely new, innovative creations, and the response from our partners was better than we could have imagined.” The introduction of HELLO TOUCH X surprised everyone at the show. It is the first electro stimulation product from Jimmyjane, who believes HELLO TOUCH X will be an approachable invitation for new, mainstream audiences to explore the pleasures of e-stim. With the trust of the Jimmyjane brand behind the product, consumers are already embracing the product following the January 15th launch. It is also the first time many sex positive retailers will be carrying an electro stimulation item. Show-goers were delighted to see a new addition to the best-selling FORM line. The FORM 5 is Jimmyjane’s first design, which is optimized for men. With an oversized motor in the tip, and two supple, silicone pleasure wings that flutter with vibration it is a versatile product. It is designed for her, for him and for us.

The redesign is part of Global Products effort to create a more cohesive look for the brand. The current logo was introduced in 2008, and it won’t change. What will differ is the approved wording and new colour coding on the boxes. “The packaging re-design reflects our commitment to developing new and exciting products that respond to consumer trends. When it comes to male enhancement supplements, natural ingredients are where it’s at” says Steve Robinson, Director of Global Products “therefore all our new labelling fully complies with EU Health Claim approval for supplements. Our products are manufactured to the highest quality standards in our GMP registered facility, which has been graded the maximum score of 5 on the Food Standards Rating Scheme.“ Global, which plans to launch the new Gold MAX packaging in March is confident the new look incorporates a distinctive new feature to help both retailers and a consumer easily identifies each box size in the range. Gold MAX Blue has continued to achieve an amazing growth rate of 81% year on year. To complete the rebrand Global Products will launch a new website March 2015 allowing customers to access trade catalogues, web images and special offers. The new packaging is fresh and contemporary and resonates with a younger target market. Packaging sizes: 1´s, 2´s, 5´s. 10´s & 20´s. All now available in retail display sleeves. Contact Details: Mr. Steven Robinson, Tel: 0034 952 198 749 Email: steven@globalproductseurope.com