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Scala Caresses women with stylish vibes

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Scala Playhouse is expanding its own brands rapidly. This time with Caresse by ToyJoy, part of the ToyJoy family, with its own look and feel. The new ergonomic, full silicone toy line is designed for women who seek a complete and luxurious experience. The full collection is exclusively available at Scala Playhouse. The Caresse by ToyJoy collection offers innovative products for the experienced users who expect high quality and value for money. The toys collection consists of two distinguished colors; hot Pink and classy Purple. Every color represents the perfect match for women who want a gentle touch of tenderness, fondness and love. This collection offers vibrators, massagers and remote controlled eggs, made of silicone and other durable body safe materials. The silent motor is USB rechargeable in order to provide its user with a powerful climax. At Scala Playhouse, innovative products are being designed and developed to increase the exclusive brands as an affordable alternative to other high quality brands. The complete Caresse collection is now available at Scala Playhouse and will be introduced at its house fair on 9 & 10 March at the company’s HQ in Almere. Contact your representative for more information about Caresse by ToyJoy.


Mister B exhibits at Scala Playhouse Open Days March 2014

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Scala Playhouse and Mister B decided to join forces again and will host their March 2014 Open Days together for wholesale customers on March 9th and 10th in Almere, the Netherlands. Since the products of Mister B as Specialty Distributor proved to be a good supplement to the already wide assortment of Scala, both companies decided to continue and even intensify this winning concept. For the first time, part of the exhibit will be a strong cross selection of Mister B-products that can be ordered directly with Scala Playhouse. These highlights in the Mister B collections are therefore available direct to the business-to-business professional, also online, through Scala Playhouse. These products are easier to (re)stock, because they can be added to your regular order with Scala. As Mister B has an added value as Specialty Distributor with a strong focus on boutique brands, Mister B will keep its own stand during the Scala Open Days, displaying other ranges they distribute directly in wholesale. Mister B will present several exciting new brands, which makes it even more attractive to attend the Scala-event. By exhibiting together at the Scala Playhouse premises in Almere, customers get the best of both worlds with the comfort of not having to travel between the two warehouses.

“Last March and September we did not only do good business but the atmosphere between us and Scala was great as well, we are glad to be back. Surely customers will appreciate our new stand and our new range at Scala directly.” – says Wouter Geurtsen of Mister B . 

Cosmopolitan “loves” pjur med After Shave

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The German Cosmopolitan is currently featuring the best products to start the week – and swears especially by having the genital area groomed with pjur med After Shave: “When everything is nicely trimmed between the legs every day, we always feel perfectly styled for sex. We just love it!” enthused the editorial board in the current edition of Germany’s biggest women’s magazine. Brought on the market last year, the new after shave has a soothing and nourishing effect for men and women alike. It was developed to counter inflammation and irritating spots after daily (intimate) shaving – and is convincing far more people than specialised dealers and customers of long standing. “We are very pleased that our product has been received so enthusiastically in the mainstream as well. Cosmopolitan always recommends quality products that the editorial board is really convinced about and encourages many readers to buy them. We are therefore proud that pjur med After Shave has been showcased so prominently,” says Alexander Giebel, founder and CEO of the pjur group.Cosmopolitan had picked out pjur espresso and pjur Cool as the best sex products already last year. The market should now prepare for a boost in demand.

 

Sportsheets Celebrates 5 Years of Sex In the Shower

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Sportsheets is proudly celebrating the 5th anniversary of the award-winning Sex In the Shower, a line of leverage products, waterproof sex toys, and accessories designed for safer, more satisfying shower sex. In honor of the event, Sportsheets has debuted five new items and launched a worldwide promotional campaign to make it fun and easy to create Sex In the Shower displays that appeal to men, women and couples. The line of handles, waterproof toys and other suction-cup shower accessories provides a simple solution for foolproof – and bruise-proof – bath-time sex and has entranced the industry since its 1999 debut. And new to the line is stay-put Shower Gel Lube, a suction-cup neoprene collar, suction-cup thigh cuffs, a powerful waterproof G-spot vibrator with a flexible head, and a textured shower masturbator sleeve for men. For sales and display support, Sportsheets has launched a diverse promotional campaign complete with ads, shelf talkers, buttons, store signs and consumer postcards and flyers that remind shoppers why they love Sex In the Shower. With unique and clever advertisements targeted to a specific demographic, the campaign shows shoppers and retailers alike that everyone – and they mean everyone – likes titillating bath time.
 
“Sex In the Shower serves a true purpose and solves problems couples often face when having sex in the shower – pulling the shower head out of the wall, knocking over the soap, slipping in the suds…anything can happen!” Sportsheets founder and CEO Tom Stewart said. “We saw a unique opportunity in the marketplace to create quality and innovative products that make shower sex safe for everyone with handles, foot rests, restraints and toys that can be used in even the steamiest of situations.”
 
Sex In the Shower suction cups can attach to any surface and provide much-needed support and well-deserved cushioning. Without these water-safe sex aides, positioning in even the most basic sex moves can prove painful – especially during prolonged action – and now retailers can help showcase the must-have line with a special marketing campaign.
 
“Sex In the Shower gives retailers a whole new destination in their stores and also a new way to help move bath products,” Sportsheets Executive Administrator Joanne Queenin said. “And the shelf talkers, flyers and other print materials as part of our matching marketing campaign capitalize on the universal appeal of the brand in a cute and clever way. You’ll have to see it for yourself!”
 
 

Planet Earth Wholesale make positive change

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There have been many changes at Planet Earth over the past 12 months but finally the company has settled into the new head office and warehouse, still based in Wakefield, West Yorkshire. After delisting several thousand SKU’s in the last year, going back to its roots as an ‘all exclusive’ company – Planet Earth Wholesale are pleased to now only represent a handful of the industry’s leading brands – meaning even greater focus and attention can be given to each. The company has some interesting and exciting plans for 2014, some of which will be launched at this year’s ETO show. As ever Planet Earth are forward thinking and ensure they diversify in the wake of changes in European law. Although the company continue to sell the EU legal ‘Ultimate range’ all other herbals have now been dropped as they have become hugely problematic, many of them now regarded as illegal due to the ingredients that they contain.

Louise Boote, Managing Director of Planet Earth Wholesale, is extremely excited about the future for the company "we would like to apologize to any customers who may have been inconvenienced during the transition stage of our development, moving offices and setting up new systems has been a big task but now things have settled down we are sure the experience of working with Planet Earth will have enhanced considerably and we would just like to say thank you to everyone for their patience and valued custom”.

If you would like further information on any of the products sold by Planet Earth (Wholesale) visit the website. www.planetearthwholesale.com. The company are also pleased to advise a new dedicated sales and customer service line: 01924 291 022 or email sales@planetearthwholesale.com and a member of the team will get back to you with details of the exceptional products that are carried and the special offers of the month.

 

 

 

Erotica Lifestyle and Health…

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Loads of fun presentations and performances, as well as valuable education. Sounds like a new book or magazine? Wrong! That's a poignant description of EROtrends, the trade show for the erotic market that is going to take place for the second time in Warsaw, Poland, on May 17 and 18, 2014. What is EROtrends? EROtrends international fair is a one-of-a-kind event that displays the latest trends in erotica. Among the multitude of world-known events, EROtrends is the only place where visitors can find the latest erotic collections and are treated to artistic performances at the same time. In addition, it is a place where they can attend workshops and lectures related to sexual health and get a chance to see the latest work of Polish artists. All to do with sexuality, sensuality and erotica! What they won’t find, however, is pornography.

Would you like to know more? The organisers of EROtrends believe that sexuality is one of the most important aspects of our lives. They want to explore erotica! Their goal is to create more awareness for sexuality, erotica, and sensuality in order to foster a happy and healthy society. To that end, they’ve decided to bring together exhibitors with their fantastic toys, artists, sex educators, psychologists, coaches, sexologists, non-governmental organisations and many more – all under one roof. The organisers aim to show everyone around the world that a fulfilling sex life is a source of motivation, happiness and joy.

What to expect? The organisers are looking forward to seeing and presenting the exhibitors’ latest lingerie collections, sexy accessories, and other products related to erotic lifestyle. It’s a show for people who are interested in ways to make their sexual life more fulfilling and take pleasure in intimacy. The organisers will also make sure that everybody is having lots of fun and are going to prepare an entertaining programme on the stage. This year, the Foundation for the Promotion for Sexual Health has become a partner in the organisation of the Health Zone. The Foundation and its chairman, Andrzej Depko, MD, will make sure the program - including workshops, lectures, and discussions - is filled with information and knowledge concerning all aspects of sexuality. Moreover, the organisers have brought the Museum of Erotic Art on board. This institution will be responsible for the Art Zone during EROtrends and is currently inviting the most esteemed Polish artists. So the visitors can expect multimedia installations, photos, drawings, performances – the very best of erotic art in one place.

The first edition of the EROtrends fair took place in May 2013. Several thousand people visited the show, and the organisers welcomed both Polish and foreign exhibitors, for example from Canada, Germany, Sweden, and Italy. More details regarding the individual segments of the fair will follow shortly. In the meantime, you are welcomed check the website www.erotrends.eu as well as the event FB profile to see what the organisers are up to! If you have any questions, please do not hesitate to email their programme director and spokesperson, Iza Jaderek: iza.jaderek@erotrends.eu

 

SAFE launches FemmeTastique for her!

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Safe launches a new product : Safe FemmeTastique. Safe FemmeTastique is an stimulating gel for women. By applying Safe FemmeTastique on and around the clitoris, the gel improves the blood flow on and around the clitoris which results in both hot and cold tingling. The stimulation of the blood supply results in an increase of sensitivity so every touch will be experienced more intense. Because of this, women can enjoy more the foreplay and sex even more. The stimulating gel can be used both with and without a partner. The enhanced sexual stimulation of the gel may lead to more frequent and intense orgasms. Safe FemmeTastique is now available at various online stores, including Glij.nl, Condoomfabriek.nl and at distributor EDC Internet and has a suggested retail price of 9.99 EURO. 

In the light of recent events: Warning of Mexican Expo Guide, Slovakian Fair Guide and Event-Fair!

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Since the first erofame in 2010, exhibitors have reported that they get E-Mails by three companies, one Mexican named Expo Guide S.C and two Slovakian companies called Construct Data Publishers and Event-Fair The Exhibitor's Index. All three companies claim to be putting together an exhibitor's list for this year's eroFame in Hanover. The Mexican company and the Slovakian companies (maybe it is the same company but with two different locations) ask exhibitors to give certain company data on the pretext of including them in the exhibitors' list.

The Mediatainment Publishing eroFame GmbH strongly advise all of the eroFame participants not to consent to the publication of these data or to agree to the offer at all. The fine print of the faxes sent by Expo Guide, Construct Data Publishers and Event-Fair reveals that agreeing to this offer obligates the signee to a three-year subscription to ad placements on an online platform, amounting to 1171 to 1271 Euro per annum.

The official eroFame 2014 event catalogue is published by Mediatainment Publishing Verlags GmbH and no one else. The Mediatainment Publishing eroFame GmbH have no business relationship whatsoever with Expo Guide, Construct Data Pulblishers or Event-Fair. Neither Expo Guide S. C., nor Construct Data Publishers or Event-Fair has been authorized or commissioned to create an exhibitors' list. The Mediatainment Publishing eroFame GmbH distance themselves from this offer. The number of rip-off attempts is increasing, and unfortunately, this seems to be one of them. After counsel with their lawyers, the Mediatainment Publishing eroFame GmbH advise the exhibitors not to sign anything sent to you by the companies mentioned above. In case of getting the fake document with the same or similar content, please let the Mediatainment Publishing eroFame GmbH know as soon as possible and do not react to both companies in any case. 


The FP Company Paris brings 3 brand new revolutionary products for slippery fun

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These 3 powder based lubricants, to be prepared by yourself, have 3 different target groups. FistPowder is reborn with a new formula, with higher concentration, thicker and ever more slippery than before. It contains 95% of components from natural origins (Natural Xanthan gum, Maltodexrine) and 5% of refined Poly(ethylene oxide) Fistfucking demands a big quantity of lube, at least 500 ml per session. Therefore this product is targeted for gay or heterosexual customers who are looking for a safe, efficient and economic powder lube for fist fucking and/or big toy play… One bottle contains 65 g of FistPowder, which means that you can obtain 6.5-13 l of high quality lube. FuckPowder, which is made of 100% natural Xanthan gum, is targeted for the gay market: For penetration with or without toys, masturbation, rimming, all kind of massages and even electro stimulation due to its good conductance. LustPowder, is made of 100% natural Xanthan gum and addresses the heterosexual market, especially women. It is the first “Do-it-yourself” Splash Love lubricant for the heterosexual market. From foreplay to climax LustPowder is the ideal lube for Massages, in particular the Japanese Nuru massage, intercourse, Toyplay or simply amazing slippery sex, using your own body to penetrate your partner to achieve the most intense orgasms. Extremely easy and quickly to prepare, LustPowder can be licked and eaten without any danger. We advise to splash the lube over you and your partner’s body and let both bodies glide over each other, a total revolutionary sensation. The major advantage of FuckPowder and LustPowder, in comparison to silicone based lubricants and massage oils, is that this product is not oily and can be eaten but still being extremely slippery and ideal for intercourse. With 90 g contained in each bottle, you can make 9 l or 18 x 500 ml of high quality lube, which is 100% natural. For this moment this is the only lube of its kind on the market. FistPowder, FuckPowder and LustPowder are CE0459 certified for use with condoms. They do not contain any preservatives or toxics and are hypoallergenic. They are 100% safe for condoms, gloves, leather neoprene rubber, underwear and your environment. Once prepared, the lube does not have any taste or smell and does not result in any strings, without losing its extra glide effect. In a few seconds it is easy to rinse and clean with warm water. All you need for the preparation is 500 ml of warm water and a bottle/mixer and the powder. Do not inhale powder.

DARK-INK / RM & Associés / THE FP COMPANY
42 Quai de Jemmapes - 75010 Paris - France
mailto:pascal@dark-ink.com
tel : ++ 33 1 42 60 21 59
fax: ++ 33 1 40 03 07 52
http://www.dark-ink.com
http://www.fistpowder.com

Pipedream Unleashes the Ultimate Strap-On Harness Collection!

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When you’re looking for the perfect strap-on harness to get the job done right, Pipedream’s Fetish Fantasy Series harness collectionoffers something for everyone on any budget. Designed by a woman with women in mind, Pipedream designer Liz Jones explains, "We’ve taken our best-selling harness designs, improved them with better, sturdier metal hardware and heavy-duty materials, and added three brand new high-end genuine leather styles." With 12 unique styles to choose from including vibrating and remote control vibrating, this collection offers the perfect assortment of harnesses for beginners and strap-on aficionados alike.

Engineered for optimal fit and maximum comfort, all Fetish Fantasy Series harnesses come with three super-stretchy silicone O-Rings at 1.2-inches, 1.6-inches, and 2-inches to securely hold the dildo in place when the action heats up. Every harness features fully adjustable straps to accommodate a variety of body shapes and sizes, and are compatible with most flared base dildos. For premium performance, use with Fetish Fantasy Elite Suction-Cup silicone dildos, or Basix Suction-Cup PVC dildos.

Like all Pipedream brands, the harness collection features a 12-piece planogram that will be a welcome profit-center to any retail environment. The uniform, space-saving packaging features beautiful silver foiling and clearly showcases the unique elements of each harness. The easy-to-use planogram includes complimentary signage, giving stores everything they need to effectively merchandise the brand and create stunning visual displays.

Scala prepares for a spectacular event

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Scala Playhouse announced to be in the preparation of a spectacular edition of the Scala spring fair. You are invited to visit the Scala Fair on 9 and 10 March in Almere, The Netherlands. The theme ‘discover your senses’ refers to the five senses, which will recur in all aspects of Scala’s showroom. You are also invited to join the party on 9 March to drink a cocktail with the Scala Team and enjoy a fabulous live entertainment show. Scala has planned some spectacular activities and promotions, but maintained to keep the content a surprise. Visitors will have to come to the fair and the party in order to discover how their senses will be stimulated in all kinds of exciting ways.

The showroom has had another stunning transformation. Products and brands are stylishly presented in various areas of the showroom. The showroom also contains two concept stores where several brands are presented to inspire shop owners. One of the highlights of the show will be the revealing of the refreshing, unique new look of ToyJoy. The result of this exciting rebranding process is noteworthy and something totally different than expected and seen in the erotic branche.

London sex-positive sextoy brand Je Joue introduces the new and improved G-Kii

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As with the previous version, the new G-Kii has the same unique function of adjustability. It is cleverly designed to curve at the touch of a single button to fit every woman’s unique shape, with completely seamless 100% body safe silicon. With the clinical research conducted and the positive feedback of the twice Award winning previous version; the G-Ki family has proven to be the most effective G-spot toy on the market. The key to your G-spot is now beautifully contoured and has two independent motors for internal and external stimulation along with a wider clitoral stimulation area. G-Kii features the same charging fascia and uses the same charger as the rest of the Je Joue range. Not to mention the wide range of vibration with 7 different pulsating patterns and 5 speeds this makes G-Kii the ultimate G-spot locator and stimulator.

The new G-Kii is available now in the UK directly from Je Joue – contact Marion: marion@jejoue or Natasha: natasha@jejoue.com For all European purchase enquiries you can order from your local distributor: Eropartner, Rimba, Dildos Assorted, Basic Instinct, Fun Concept, Bioconcept Baltics, Anuvo Group & BBR Distribution.

Eropartner Distribution wins XBIZ award

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 Eropartner Distribution has won the title of Best International Distributor at the 2014 XBIZ Awards. "We are honored to have received the award for Best International Distributor – Pleasure Products, said Eropartner’s Commercial Director and Co-founder Chris Bakker, and my congratulations and thanks go to the Eropartner team for working continuously at the highest level of performance to earn this prestigious award " Eropartner Distribution is one of Europe’s premier distributors of high-quality sensual and intimate products. Founded in 2005 and located in the Netherlands, they have one of the best reputations in Europe due to their vast portfolio of top brands along with the highest level of service and sales support. Eropartner has customers in every country in Europe and sells through all  channels from online, high streets stores and home parties. "A big thank you and compliments to everyone at XBIZ, for organizing this great event, Bakker said, and also a big thank you to our customers and vendor partners for both supporting and voting for us."

California Exotic Novelties Presents Up! Massagers

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California Exotic Novelties presents six new massagers now available in the Up! Collection. The popular collection began as a line of personal care cosmetics, and is expanding due to its high-impact appeal. Susan Colvin, President and CEO of California Exotic Novelties, says, “Everyone loves Up! The addition of the massagers fills out the line and gives it a whole new dimension for women and couples. Since they are priced-right, we know retailers are going to love stocking these feature-packed new products.”

Silky soft, powerful, and made with body-safe silicone, there are four 10-fucntion designs: Give It Up!, Mix it Up!,Change it Up! and Power it Up!. They feature an ergonomically curved controller with an easy-to-use button that turns off after holding it for three seconds. They come in pink, teal and purple. The Shake it Up! Power Packed Gyrating Massager has a silky smooth, satin finish and two intense speeds. The gyration action resonates throughout the vibe, creating unique sensations. Available in pink, gray and purple. For those who like compact power, there’s the Play it Up! High Intensity Stimulator. This bullet also features two intense speeds, has a silky, satin finish, and is available in pink, gray, and purple.

Jackie White, Vice President of Sales for California Exotic Novelties, says, “The Up! vibes are amazing and destined to become top-sellers. I suggest stocking up now for wedding season. The vibrantly colored packaging looks amazing as part of a window or wall display. Check out the Visual Merchandising Plan for Up! and use it to create a colorful, eye-catching space in your store.”

ZBF celebrates 40 years of success

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The German sales office of Scala Playhouse, ZBF, has a long history and a strong experience in the field of erotic wholesale, 40 years this year, to be exact. The current team has been working together for a long time and is still highly motivated to serve the German customers. ZBF is growing rapidly and is becoming an undeniable competition in the German market. The team had to deal with many changes in the last few years. But with the employment of Ringo Baginda as the new ‘Geschäftsführer’ and his team came more structure, better customer service and an intensive partnership with their key accounts. Ringo Baginda has been working in the erotic branch for over a decade and spent the last few years working as an account manager for Scala Playhouse in the Netherlands. The necessity to manage the German sales office made Baginda leave his family for four days a week. One of the first things he introduced at ZBF was an open office policy. The team came together and started working more closely. The secret of ZBF’s success, according to Ringo Baginda, lies in its stability and many years of experience within the team. “I am proud of the ZBF team and the hard work they have conducted. We have become a solid partner to our customers, which resulted in an immense improvement of the company’s turnover. The year 2014 is a special year for ZBF. We are celebrating our 40th anniversary, which is a tremendous accomplishment, so it’s time for a celebration! To show customers our appreciation for their loyalty over the past 40 years, we have come up with special promotions to indulge our customers throughout the year.”

The anniversary celebrations are planned in the next few months when the company officially exists 40 years. Keep an eye on www.zbf-deutschland.de for more information about the 40 years anniversary specials.


pjur Woman Nude – new posters and flyers

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pjur Woman Nude, the neutral lubricant without preservatives, glycerine or parabens, is attracting attention – in the trade and now also from end customers. The pjur group has now responded to the great demand by developing special PoS materials for this product. The new posters and flyers exude lightness and ease, and a desire for more. They are available free of charge, and upgrade every PoS. The pjur team would gladly provide individual banners for your online presence (website, web shop, etc.) as well.

The water-based pjur Woman Nude is completely free of any additives and thus a product that is currently being discussed everywhere. Like all other pjur PoS materials, the new posters and flyers are an eye-catcher, because they look charming and direct the focus on the product without showing a lot of naked skin.

Appropriately for the current Woman Special (that runs until March 2, 2014) by which your pjur contact person grants you 20% off on all pjur Woman products, the new materials have been developed to draw the customer's attention in the shop as well. And the new attractively designed pjur Woman Nude sachets, matching the colours on the bottle, are also sales-promoting. These sachets are always a good way to win over customers for a product.

 

eroFame 2014: Book your hotel now / Weekend trip to Berlin

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As of now, interested exhibitors and visitors from trade and industry can make their hotel reservations for the eroFame 2014 (October 8th until October 10th ) on  https://www.erofame.eu/en/hotel-booking for one of the three partner hotels Best Western, Radisson Blu and Copthorne. As in the years before there will be a shuttle bus service for each of the three hotels to the fairground and to the Oktoberfest and back. All room prices are including breakfast.

 

There will be an eroFame tour for all visitors who want to enjoy a weekend in Berlin after the eroFame fair: This includes a bustrip from Hannover to Berlin, one night's stay in the „Maritime ProArte Hotel“ with breakfast, a two-hour sight-seeing tour and also the transfer from the hotel to the airport Tegel on October 12th. Please see https://www.erofame.eu/en/hotel-booking for more informations.

Diamond Products Completes Second Acquisition as Pipedream and Jimmyjane Join Forces

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Diamond Products, in conjunction with a New York private equity firm, has made its second acquisition in the adult pleasure products industry in less than a year. Diamond approached Jimmyjane, the award-winning lifestyle brand known for reimagining the industry through design and innovation, to capitalize on the growing premium Sexual Wellbeing market. Together as part of Diamond, Jimmyjane and Pipedream Products aim to shape the future of the category as the world's leading manufacturer of pleasure products.

With knowledge and experience gained over the last decade, Jimmyjane creates exceptional products that wow and delight its customers around the world. More than just a coveted brand, Jimmyjane embodies the team’s passion for pushing the limits of design, quality, and innovation. Award-winning designer Ethan Imboden founded the company in 2004 with the goal of bringing “Pleasure to the People” – and reshaping the sex products market along the way. He and his team leveraged unprecedented design, engineering and marketing to achieve their goal of making exceptional pleasure products broadly available – both in top “sex positive” retail environments, as well as through mainstream distribution. Today, Jimmyjane products are globally renowned for their exceptional performance, durability and design. The company is credited for its leading role in reorienting the global conversation around pleasure products, and has become known in the media as “the Apple of sex toys”.

Nick Orlandino, Chairman and CEO of Diamond Products commented “Jimmyjane is an exceptionally rare brand. Rare in the unique quality and design of its products, but also in the vision that has been executed over the last decade. I am very pleased that Ethan and the Jimmyjane team believe that our group is best able to ensure the continuity of this vision and the ongoing growth of the brand. Together we share the same values of quality and intense customer focus. I am convinced that our group will prove a good home and can help realize the significant future potential of Jimmyjane.”

Ethan Imboden, Founder and Chairman of Jimmyjane commented “We’re excited about this next step for Jimmyjane. Both our company and industry have come a very long way in the past 10 years. With the strength of Diamond behind Jimmyjane, we’ll be able to take our mission of bringing 'Pleasure to the People' to an entirely different scale. Nick and the Diamond team respect the customer- and design-centric values, approach and attention to detail that are the foundation of Jimmyjane, and will be great partners in growing the brand’s reach and amplifying its message.”

This acquisition is a key facet of Diamond Products’ long-term growth strategy and offers the group a leadership position in the premium pleasure products market with one of the world’s best known specialty brands. Jimmyjane will continue to operate separately, maintaining its product development, creative, online, and sales team at its corporate headquarters in San Francisco.

pjur Cool confirmed by test

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Innovation and creativity are the non plus ultra in product development. The pjur group has repeatedly proven that its new products do just exactly that, clearly demonstrating that the company has "a good nose" for the business. This is certainly the case with last year's launched pjur Cool, a mentholated water-based lubricant. The best-known information portal for erotic products in German-speaking Europe, my-Lovetoy, has now tested the product for three weeks and distinguished it with the coveted my-lovetoy seal.

Most of the testers loved the tingling cooling effect that pjur Cool bestows: "I enjoyed feeling a slight coolness, as if a gentle breeze was wafting through the bedroom. For me personally it was an extremely pleasant feeling, and my wife was also enthusiastic. She particularly enjoyed the effect of passionate heat in contrast with the coolness of the lubricant," remarks Raimund, for example. A female tester has a similar opinion: "I also use pjur Cool when I'm alone, since I particularly enjoy the tingling feeling of coolness when I'm really hot!"

The consistency of the product won particular praise: "We found it very pleasant that the lubricant was not as sticky as some other ones," reported one test pair. And aside from the pleasant physical effect, Marta and Niels are enthusiastic about the design as well: "The bottle is light blue, which really fits the "refreshing menthol" claim and at the same time expresses a certain pleasant anticipation. We find the design well-conceived, and the promised effect is nicely underscored by the label's ice crystal illustration."

Naturally everyone perceives any external influence differently, especially in the intimate genital area. But the bottom line is clear: only a little bit of pjur Cool goes a long way, and all testers would recommend the product to others, according to the my-Lovetoy editorial team.

KissMe in spring time

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Scala’s sexy and seductive lingerie brand KissMe introduces a collection specially designed for the spring of 2014. Shop owners can create a fresh and classy presentation with romantic items to seduce their customers. This new KissMe collection is now available at Scala Playhouse! This spring collection offers a series of lingerie items inspired by the pin-up fashion of the 50’s with polka dots, lace and even Spanish influences. When wearing an item from this collection, every lady will turn into a fearless ‘bonita señorita’. The collection consists of different sets and costumes to create the perfect look she is going for.

The sometimes very, very naughty KissMe items are meant for women who want to take the next step in wearing lingerie. KissMe also offers a basic collection with sexy dresses, uniforms and beautiful catsuits to meet the high demand of these popular items. KissMe has a luxurious look and feel at an affordable price, which makes it a very attractive gift and a great value for money brand. The full collection is now available at Scalaplayhouse.com.

 

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